Director Of Marketing - Value

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.

What you’ll be doing...

Verizon Value’s Director of Marketing will lead the Demand Generation Strategy and Activation for Multiple Value Brands including Straight Talk, TracFone, Wal-mart Family Mobile, and Safelink. This role will lead key elements of Verizon Value’s Brand Marketing and overall Advertising inclusive brand governance, advertising, social, marketing activation, creative campaigns and community management. This leader will work cross functionally with other marketing disciplines including CRM, Base Management, e-commerce, Communications, Research and Insights and our Commercial and Finance teams. They’ll present regularly to our executive team and partner with distribution teams that work closely with our retail partners and agents. The Director of Marketing is a key member of the executive team who will drive impact for the business through product adoption and brand loyalty.

What you'll be doing:

• Drive social and influencer marketing that best suits each of our brand’s targets.
• Partner with the commercial team to build business plans, positioning and messaging, GTM strategy and roadmap for features and promotional launches.
• Manage agency resources and scope, annual communications planning, consumer messaging and success measures, calendar of deliverables, project timing and distinction in creative delivery, development and management of annual creative production budgets, facilitation of budget requests and quarterly scope and budget reconciliation.
• Listen to our consumers and develop strategy to respond and manage/encourage the community along with building the reputation of the brands.
• Lead Verizon Value marketing/messaging and demand generation strategy, planning & execution. Accountability includes creative/campaign strategy, brand identity development/guidelines, social & community management, and overall marketing activation that drives product adoption and growth.
• Create advertising breakthrough and brand awareness and amplify and enhance reputation.
• Build and drive roadmaps to connect the brand through all marketing channels that are aligned with the total customer experience.
• Drive marketing innovation and go-to-market and campaign specific approaches to deliver substantial growth, stimulate competitive switching behavior, and take market share - across prepaid and postpaid markets.
• Lead the business in an insight-led and consumer-centric approach to create new member acquisition and retention initiatives.

What we’re looking for...

You’ll need to have:

• Experience establishing clear and effective metrics and a measurement framework to approach marketing channels and investment strategy, including COA/COR and marketing ROI.
• 8+ years of marketing experience.
• Experience building integrated marketing framework and messaging strategy, and communicating and socializing to the entire organization.
• Experience building and scaling a consumer brand nationally (or globally).
• Experience in a Head of Marketing role at a consumer/retail brand preferred.
• Bachelor’s degree or equivalent work experience. MBA highly preferred.
• Experience leading marketing teams; a leader with proven managerial abilities; excellent team leadership and interpersonal skills; ability to coach, mentor, and train others.
• Experience utilizing digital and offline channels and tools to build a brand, member base, and community-driven business growth.
• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

What we are looking for:

• You’re a passionate leader and team builder. You have a knack for identifying and developing talent, and an eye for future leaders.
• You’re wildly creative. You see what others cannot.
• You’re bold. You’re willing to take big risks, to reap even bigger rewards.
• You are an exceptional leader, and have skills others are jealous of for decision-making, problem-solving and communications.
• You’re results driven. You are good at putting a laser focus on building an organization that not only meets, but exceeds, the needs of a rapidly scaling business and delivers measurable financial results.
• You have gravitas with all levels of management and the ability to communicate complex concepts in a manner that is understood by audience.
• You have a high comfort level with ambiguity and fluidity.
• You’re entrepreneurial. You love trying new things, and being challenged in new ways.
• You are energetic, flexible, collaborative and proactive - a team leader who can lead both strategic and tactical initiatives.

Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401 (k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives,we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, or New York work location, the compensation range for this position is between $177,000 and $358,000 based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.