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Director Of Marketing - Latam

Company

Rad Hires
Address Colorado, United States
Employment type CONTRACTOR
Salary
Category Staffing and Recruiting
Expires 2023-07-22
Posted at 10 months ago
Job Description
What You'll Be Doing


As Director, Marketing you will be responsible for the inbound sourcing of leads/potential clients for the New Clients Delivery Team to close. This will be Rad Hires' first full-time Marketing hire reporting directly to our CEO (who oversees the Sales, Marketing, Partnerships, and Account Management functions). The role will require close coordination and collaboration with the New Clients Delivery team


  • Directory Profile Management: maintaining and updating Fueled’s presence on sites such as Clutch.co
  • As Director of Marketing, you will be responsible for generating leads/potential clients for the New Projects Team to close.
  • SEO: determining appropriate 3rd party blogs and news outlets to coordinate link-building campaigns, along with maintaining our homepage SEO health (with the support of our SEO partners).
  • Website Management: maintaining, updating, and improving Fueled.com as well as our sub-brand websites (in conjunction with our in-house design and development teams).
  • PR and Earned Media Opportunities: identifying and facilitating PR and other third-party media spot opportunities
  • Account-Based Marketing: creating tailored advertising, personalized email campaigns, content marketing, and account-specific events for specific, high-value target accounts.
  • Content Marketing: creating and developing valuable, relevant, and engaging content that resonates with the target audience (with the support of third-party writers) including but not limited to blog content, landing pages, whitepapers, email drip campaigns, etc.
  • Social Media Marketing: maintaining our social media presence; posting relevant content (with the support of our social media partners)
  • Awards: identifying, tracking, and submitting entries to award organizations


Who You Are


  • Demonstrated self-starter comfortable trying new things, quick to learn new skills, and able to proactively identify new opportunities.
  • Formulate strategies with precision, and execute them flawlessly across all channels
  • Strong communication skills to effectively convey complex analyses to both technical and non-technical audiences
  • 5-10 years of experience in a similar role at a fast-growing recruiting & staffing company who can hit the ground running
  • Strong verbal and written English skills
  • Expertise in relevant marketing tools
  • Track record of marketing success in distributed/remote team environments, and ready to take on new challenges