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Senior Director, Digital & Social
Company | David Yurman |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Luxury Goods and Jewelry |
Expires | 2023-08-16 |
Posted at | 9 months ago |
About Us
- Develop & consistently optimize a best-in-class Social & Digital Media strategy that evolves the creative positioning & identity of the David Yurman brand to new digitally native audiences across multiple social / digital channels including Instagram, Tik-Tok, Facebook, YouTube, LinkedIn, Twitter & consult on Weibo, WeChat & RedBook with local agency.
- Remain current on emerging trends in digital branded entertainment and technology, to bring consistently fresh thinking and “state of the art” innovations.
- Employ resourceful, creative thinking and an ability to anticipate business needs with the expectation to work 5+ months in advance of creative deployment, while remaining flexible to implement in-moment changes to content calendar or creative execution.
- Partner with all senior leaders of the creative team to develop best-in-class / breakthrough text & graphic treatments that elevate & enhance all social media posts & the look & feel of all digital media marketing placements.
- Collaborate with Marketing to plan the social calendar for all forward looking 360 campaigns to align with the cadence of brand & product storytelling.
- In collaboration with the Media team, oversee digital media concepts, layouts & design.
- In partnership with the Social Media Marketing team develop compelling static & video content ideas and identify creative collaborators for all social media needs.
- Possess an elevated taste level and an understanding of how to position a luxury brand in the digital space.
- Have a deep understanding of micro & macro influencer marketing strategies across on & off handles.
- Liaise with marketing leads to gain an understanding of all KPI’s to assess success of all digital creative. Distill key learnings and implement in all go-forward creative to heighten the impact of digital creative.
- Lead the social creative team to ensure strategic Art Direction across all social & digital media shoots is managed from conception to delivery & interpreted across various audiences across the platforms.
- 8+ years of digital & social design and strategy, ideally in the luxury space.
- 3+ years of on-set experience.
- Superior knowledge and skills with Adobe CS Suite.
- Monday.com – Project Management Tool experience preferred
- Superior understanding of Social & Digital Media including strategy and implementation across platforms.
- Ability to balance creative and conceptual thinking with sensitivity to user-centric design and experience whilst considering digital marketing best practices.
- Expert knowledge of typography, color, usability, layout, production, and other design principles.
- Detail oriented, efficient, organized, self-starter, highly productive and collaborative approach to work.
- Strong ability to prioritize tasks and work both independently and as part of a team.
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