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Company | Horizon Media |
Address | New York, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-23 |
Posted at | 10 months ago |
- 15% - Must be able to manage client expectations successfully throughout the engagement and ability to suggest and work on models to better analyze client data and optimize KPIs.
- 5% - Develop Multi-Touch Attribution models, Media Mix Modeling techniques to forecast budget, allocate media, analyze media reach and frequency, and recommend market testing, A/B testing to client.
- 40% - Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
- 15% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand leadership and analyze information to bring forward insights, results, and suggesting optimizations to improve said results and help build the team to develop clear and concise dashboarding that will deliver information in a digestible manner.
- 25% - Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
- 1+ years of working experience on SQL based scripting.
- Expertise in Tableau and any other data visualization tools.
- Experience managing and coordinating efforts across various teams/offices.
- Experience in written and verbal communication with expertise in handling technical and non-technical audience.
- Knowledge of statistical and machine learning algorithms (using regression, classification forecasting yield models).
- Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
- Masters or PG degree in Analytics, Statistics, Computer Science/Engineering or related field required.
- Hands on project experience on Python or R.
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