Digital & Social Media Assistant - Genesee Community College

About Genesee Community College

Founded in 1966 as part of the prestigious State University of New York (SUNY), Genesee Community College serves a 2500 square mile region in the counties of Genesee, Livingston, Orleans and Wyoming. GCC is a student-centered collegiate community that annually serves more than 4,400 students with 60+ academic degrees, certificates and micro-credentials and several campus locations in Western New York State. GCC is minutes from Batavia, and an easy drive to Buffalo and Rochester.

One of GCC's trademarks is cutting-edge technology that includes the Conable Technology Building, 45 HyFlex Classrooms, 57 smart classrooms, 27 computer labs and 8 science labs. Both the onsite and online learning modalities boast a 14:1 student-to-faculty ratio, giving students plenty of hands-on, one-to-one teaching and learning opportunities.

The spacious campus boasts a new Criminal Justice lab, Veterinary Technology lab, Solar Electric Technician lab and Nursing lab. The Student Success Center, Stuart Steiner Performing Arts Center, Roz Steiner Art Gallery and Alfred C. O'Connell Library, continue GCC's long-standing reputation of providing the best learning facilities available. The Richard C. Call Arena features a multi-use field house with classrooms, locker rooms, state-of-the-art fitness center, coach offices and a press box overlooking the new turf field. College Village, a student housing community, offers apartment-style student housing at the Batavia campus.

SUNY Genesee awards over 250 student scholarships annually and has an extensive Financial Aid program. GCC is committed to providing the educational experiences which promote intellectual and social growth, workforce and economic development and global citizenship. Additional information about GCC is available at

GENERAL FUNCTIONS:

The Digital & Social Media Assistant under the supervision of the Assistant Director of Marketing & Communications develops and implements a comprehensive digital and social media marketing program that delivers high quality and targeted content to various target audiences for the College.

Specific Responsibilities

Under the guidance of the Assistant Director of MarCom, develops, edits, and produces material for the College's social media platforms, website, and other digital promotion platforms.

Under the guidance of the Assistant Director of MarCom, develops, edits, produces, and distributes external publications, audio-visual material, press releases and other communications products.

Consults with faculty and staff members about College marketing needs; works with the Assistant Director of MarCom to develop digital and social media content for direct release, and through sponsored or promoted campaigns.

Adheres to graphic, production, and quality standards manuals; recommends ideas pertaining to identity and branding policies; serves as a collaborative resource to faculty, staff and the Assistant Director on branding and identity issues.

Assists in the analysis and evaluation of marketing trends and forecasts.

Brings suggestions for changes to marketing policies and procedures to the Assistant Director.

Represents the Assistant Director for Marketing & Communications at meetings, events and activities as directed.

Stays abreast of current trends or social media techniques, etc.

Requirements

EDUCATION:

Bachelor's degree (preferred) or Associate's degree in a related field required.

Experience

One year of experience in marketing, communications, or a related field.

Knowledge, Skills & Abilities

Experience in many of the following social media platforms and digital softwares: Twitter, Instagram, Facebook, LinkedIn, YouTube, TikTok, Adobe Creative Suite.

Individual must be a self-starter with the ability to manage multiple tasks and priorities, consistently meeting deadlines. Strong technology skills and outstanding communication and interpersonal skills are required. Ability to work effectively in a process-oriented, collaborative environment. Must be able to demonstrate a strong commitment to diversity. Is mindful of and develops accessibility solutions that can accommodate all individuals to use GCC facilities without barriers, both digitally and physically.

Relationships

Additional Information:

Position reports to Assistant Director for Marketing & Communications and collaborates closely with other staff members engaged in marketing-related activities.

Salary And Conditions Of Employment

This is a full time, year round position (including summers). Salary, benefits and conditions of employment are as set by the GEA contract. Some evening and weekend duties are required.

Application Instructions

Deadline for applications is July 2, 2023. Please include a cover letter, resume and contact information for four references. GCC is an Affirmative Action/Equal Opportunity Employer, committed to fostering diversity in its faculty, staff, and student body, and strongly encourages applications from the entire spectrum of a diverse community.