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Director, Social Media Jobs
Company | Lyft |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Ground Passenger Transportation |
Expires | 2023-07-22 |
Posted at | 10 months ago |
At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
- Collaborate with cross-functional and executive leadership, creative teams, product teams, and external partners to execute social-specific content and campaigns to support brand and company goals.
- Set the vision and manage overall content strategy and performance for Lyft's official social media channels, continuously innovating with new formats and platforms.
- Act as a champion for data, audience insights and platform behavior shifts. Share quarterly dashboards, best practices, and recap reports with executives and stakeholders to demonstrate channel health, community engagement, and test-and-learn opportunities.
- Drive improvements in processes, tools, and resources for effective social strategy, and creative output utilizing data and insights.
- Guide the strategic development of social media campaigns and assets, ranging from daily posts to weekly launches, monthly/quarterly concepts, and social-first content series (e.g., Lucky Lyft), and influencer/creator collaborations.
- Demonstrated portfolio or case study work showcasing culturally-relevant social-first campaigns that drove community growth, built social channels/following.
- Minimum 10+ years of relevant experience in building and shaping the social media presence of national brands, both on the brand and agency sides and experience in people management.
- Expert knowledge of social media strategies, platforms, influencer/creator trends, creative best practices, and scrappy production techniques.
- Excellent communication, listening, and persuasive presentation skills, especially with C-suite leadership. Demonstrable soft skills such as creativity, empathy, adaptability, resourcefulness, openness to feedback, strong work ethic, and a positive attitude.
- Proven success working on brands at different levels of social media maturity.
- Experience leading and managing teams, fostering a fun and inclusive culture, and being a collaborative team player in a matrixed organization.
- Deep understanding of internet culture and a constant awareness of platform updates and trends.
- Thrive in speed and agility, with the ability to multitask and prioritize in a fast-paced, deadline-driven environment, and ability to remain composed in high-pressure situations.
- Ability to navigate crises that arise on social media.
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- 401(k) plan to help save for your future
- Great medical, dental, and vision insurance options
- Mental health benefits
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Family building benefits
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