Senior Director - Digital Product & Ecommerce

Role: Senior Director, Ecommerce and Digital Product

Location: New York, NY ( 2 - 3 days per week in NYC office required)

Our client is a DTC eCommerce start-up focused on disrupting a sizable market. They are looking for an experienced, strategic, and operational eCommerce leader who will oversee all of their digital properties, support the selection and implementation of a state-of-the-art ecommerce and marketing technology, and oversee the development of best-in-class user experiences.

Role Responsibilities

• Collaborate with Brand, Growth, and Parent Experience teams to enhance digital experience, reduce friction, increase brand equity, and support growth and retention goals.
• Ensure compliance with digital and E-Commerce regulations, including CCPA and other privacy guidelines.
• Develop metric-based performance framework, monitor KPIs, and provide reporting on E-Commerce and website performance to key stakeholders.
• Coordinate external vendors, contracts, and technical requirements for E-Commerce platform and technology stack.
• Lead and manage third-party development team for implementing cutting-edge technologies in a fast-paced environment.
• Provide regular management communication on web operations status, including project timelines, milestones, and deadlines.
• Oversee on-site customer segmentation, personalization, and unique experiences.
• Oversee daily E-Commerce and web operations, combining expertise in UX, analytics, SEO, and product management for a best-in-class brand and shopping experience.
• Drive implementation of technical SEO best-practices and collaborate with creative and content teams for organic traffic growth.
• Embody growth mindset, from experimentation to data analysis, with curiosity, innovation, and continuous improvement.
• Identify and execute UX improvements and new feature development for seamless customer experience and increased CVR, AOV, and LTV.
• Partner with growth and lifecycle teams for effective database-building and conversion-driving digital journey.
• Manage operational rollout of new features, updates, optimizations, and A/B tests with project plans and timelines aligned with strategic roadmap.

Skills & Qualifications

• Knowledge and proven ability to leverage web, app, and product analytics, such as GA, GA4, Amplitude, FullStory, MixPanel, etc.
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives.
• Experience in SEO optimization is a plus.
• Working knowledge of A/B testing, site optimization and personalization, product development, and UX
• Shopify Plus and ReCharge experience is a plus.
• Excellent leadership skills and organizational savvy with a bias towards a high-collaboration, team-oriented, matrixed environment with proven success partnering with customer lifecycle, customer acquisition, brand and product marketing, creative, regulatory, commercial, and innovation teams.
• Basic web development and scripting language understanding is strongly preferred.
• 7+ years of E-Commerce management experience in a high growth D2C environment – experience with subscription preferred.
• Extensive understanding of the retail E-Commerce landscape, including features, functionality, and best practices.
• Strong leadership skills and a proven ability to manage high-performing teams and vendor relationships.
• Passion for driving conversion, while delighting and advocating for friction-less customer experiences, and an intimate understanding of how and when to influence customer behavior.
• Proven analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimizations.
• Bachelor’s Degree required in Computer Science, Information Technology, Marketing or related field. MBA preferred.

Salary Range: 175-215k base. Compensation may vary depending on job-related skills and experience.

12341