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Company | Hello Sunshine |
Address | New York, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-09-06 |
Posted at | 9 months ago |
Hello Sunshine is seeking a Social Media Director to work in a hands-on-role to develop and execute the strategy for The Home Edit. We are seeking a self-starter who is well-versed across all social media platforms and has agency or in-house experience overseeing social media strategy at a large brand, agency, or publisher, preferably with experience working in the female landscape and with editorial oversight.
- Define and develop comprehensive performance goals to optimize social media efforts daily, while leveraging learnings and adapting
- Maintain awareness and understanding of emerging social media platforms and best-in-class tactics, as well as look for opportunities to innovate
- Ensure all content is aligned with the brand voice and ladders up to the strategy; route necessary approvals and department briefs
- Present strategies, analysis, and key learnings regularly to senior leadership and various stakeholders
- Author and oversee social media content creation, planning, and execution, ensuring alignment with broader business, editorial, and audience goals
- Analyze campaign results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies
- Foster and participate in our overall Hello Sunshine values and vision
- Collaborate and work cross-functionally across the org to assist with larger tentpoles, events and company-wide initiatives
- Lead, manage, and mentor your team. Be open with communication, provide growth paths, and share the larger business vision
- Develop the social media strategy, social media campaigns and tactical plans from beginning to implementation, in order to support your brands’ businesses and social objectives
- Identify industry trends, relevant news, and other opportunities to increase your brands’ share of voice in the space
- Have experience leading and managing direct reports
- A lover of storytelling with a passion for centering and advancing female narratives
- The position requires a candidate with significant experience with talent-led brands and directing social campaigns to support live content, tours, commerce, book publishing and IP launches.
- Self-starter and creative thinker with astute attention to detail, you are proactive and able to work on tight deadlines
- Creative thinker capable of conceptualizing and presenting big ideas and new formats
- Experience running social media for a global brand, media company, agency, or publishing entity
- Experience maintaining and growing social audiences across multiple platforms
- Well-versed in current and emerging social platforms, their products, and trends
- An eye for visual design and ability to capture and curate best-in-class social content
- Experience using marketing tools like Google business, Canva, CapCut, Premiere, Sprinklr, Sprout Social, Later
- Strong writing and editorial skills
- Health Care Plan (Medical, Dental & Vision)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
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