Digital Content Strategy & Analytics Lead

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Position Summary:

This position is part of a growing Digital Content Strategy & Business Intelligence team whose mission is to provide data-backed direction on how the NBA can best exploit content in pursuit of its business goals. In this specific role, your responsibility will be to lead content reporting and optimization across social and digital platforms. Your focus will be on enabling better data-driven decision-making through analytics for the Content, Product and Strategy teams focused on increasing engagement, retention, and revenue across our digital properties. Success in the role requires a keen ability to connect dots, tell stories through data and close the gap between research and actionable insights.

Major Responsibility:

• Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
• Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
• Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
• Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
• Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA's holistic content strategy approach
• Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
• Communicate insights and recommendations to leadership in a clear and concise manner

Required Skills/Knowledge:

• 4+ years working in an analytical, research or content marketing role
• Provide strategic recommendations to Content publishers, Product managers, business strategy and marketing leads based on content analysis
• Knowledge of basketball and a passion for the NBA and sports is helpful and welcome
• Communicate insights and recommendations to leadership in a clear and concise manner
• Knowledge of and experience with social media and digital analytics, listening and measurement tools (i.e. - Adobe, CrowdTangle, Facebook Insights, YouTube Analytics, etc.)
• Research and analyze performance by content type, platform, demographics, etc. that drive critical decision-making
• Experience with data visualization platforms such as Tableau and Power BI is preferred Working knowledge of SQL, Python or R is a plus Technology-savvy with an understanding of evolving media and content landscape and trends
• Oversee and manage weekly, monthly and ad hoc reporting of content performance across the social and digital assets of the NBA, WNBA, NBA 2K League and NBA G League
• Contribute data-driven strategies to drive the growth of NBA fans and subscribers through innovative product features, content initiatives, and marketing/communication efforts
• Collaborate with data strategy team to build and maintain visual dashboards that track key initiatives, enable self-service data discovery and help communicate findings across the company
• Demonstrated ability to conduct data analysis, deliver actionable insights, and work directly with stakeholders to implement and measure recommended actions
• Research platform trends (i.e. new social platform features), competitive performance across brands and user behavior (i.e. change in consumption patterns over time across certain demographics) to inform NBA's holistic content strategy approach

Education:

Bachelor's Degree

Salary Range: [[$160,000.00 - $180,000.00]]

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.