Senior Director, Digital & Social Media Strategy

Title: Senior Director, Digital & Social Media Strategy

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Reports to: Senior Creative Director

Supervises: Social & Digital Media Creative Team

Overview

With an understanding of foundational brand pillars, marketing objectives, and an integrated strategy, the Executive Art Director Digital, is responsible for creating compelling, targeted, relevant content that educates and entertains, surprises, and ultimately drives consumer engagement across all social & digital media.

The Senior Director, Digital & Social media Strategy should have a deep understating of the digital world in all its iterations and be inspired by the possibilities that emerge from collaboration between storytelling, design and technology. This position will collaborate with creative, e-commerce, merchandising and marketing to ensure that the work is part of a 360 & compelling integrated program and is strategically aligned with corporate goals.

Responsibilities

• Liaise with marketing leads to gain an understanding of all KPI’s to assess success of all digital creative. Distill key learnings and implement in all go-forward creative to heighten the impact of digital creative.
• Remain current on emerging trends in digital branded entertainment and technology, to bring consistently fresh thinking and “state of the art” innovations.
• Collaborate with Marketing to plan the social calendar for all forward looking 360 campaigns to align with the cadence of brand & product storytelling.
• In collaboration with the Media team, oversee digital media concepts, layouts & design.
• Have a deep understanding of micro & macro influencer marketing strategies across on & off handles.
• Possess an elevated taste level and an understanding of how to position a luxury brand in the digital space.
• In partnership with the Social Media Marketing team develop compelling static & video content ideas and identify creative collaborators for all social media needs.
• Lead the social creative team to ensure strategic Art Direction across all social & digital media shoots is managed from conception to delivery & interpreted across various audiences across the platforms.
• Partner with all senior leaders of the creative team to develop best-in-class / breakthrough text & graphic treatments that elevate & enhance all social media posts & the look & feel of all digital media marketing placements.
• Develop & consistently optimize a best-in-class Social & Digital Media strategy that evolves the creative positioning & identity of the David Yurman brand to new digitally native audiences across multiple social / digital channels including Instagram, Tik-Tok, Facebook, YouTube, LinkedIn, Twitter & consult on Weibo, WeChat & RedBook with local agency.
• Employ resourceful, creative thinking and an ability to anticipate business needs with the expectation to work 5+ months in advance of creative deployment, while remaining flexible to implement in-moment changes to content calendar or creative execution.

Qualifications

• 3+ years of on-set experience.
• Strong ability to prioritize tasks and work both independently and as part of a team.
• Superior understanding of Social & Digital Media including strategy and implementation across platforms.
• Monday.com – Project Management Tool experience preferred
• Expert knowledge of typography, color, usability, layout, production, and other design principles.
• Ability to balance creative and conceptual thinking with sensitivity to user-centric design and experience whilst considering digital marketing best practices.
• Detail oriented, efficient, organized, self-starter, highly productive and collaborative approach to work.
• Superior knowledge and skills with Adobe CS Suite.
• 8+ years of social & media design & strategy in the luxury digital space.

Education: Bachelor’s Degree required

Location: New York, NY (TriBeca)

Working Mode: In office

Travel: Some

Estimate Salary Range: $180,000-205,000

Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender.