Customer Marketing Manager Jobs

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At Nitrogen, we’re on a mission to empower the world to invest fearlessly. The Nitrogen Growth Platform empowers advisors and firms to transform fearful investors who make bad decisions, into fearless investors who make great decisions — and great decisions are the fuel advisory firms use to deliver amazing long-term financial outcomes that change people’s lives. We’re the force multiplier for growing wealth management firms.

The Role

Our Customer Marketing Manager will be responsible for implementing strategic and analytic-driven tactics to increase customer net retention - driving programs that yield customer cross/upsell opportunities while increasing loyalty and retention. This role will report directly to our Director of Growth Marketing.

Objectives

1. The voice of the customer will be your guiding light to effectively tell the right stories and build compelling messaging and promotional copy.
2. Plan, develop, and execute marketing programs via a coordinated communication and enablement plan to drive expansion and product adoption within the customer base.
3. Develop and optimize cross-sell and upsell campaigns utilizing email marketing, in-app engagement and organic and paid social channels primarily.
4. Help marketing & sales meet business objectives through customer advocacy initiatives.
5. Partner with Marketing Operations and Revenue Operations teams to measure the ROI and impact of customer marketing activities globally on the success of customer campaign performance and marketing-influenced pipeline.
6. Implement lifecycle engagement and communication programs that highlight the experience and success of current customers.
7. Partner with Advisor Success to connect customers with the right educational resources to drive product adoption.
8. Maintain up-to-date knowledge of customer lifecycle, demand generation, and B2B marketing trends, best practices, and technologies to identify new opportunities.
9. Work closely with marketing leaders and cross functional teams to ensure alignment, timely project completion, and results.

Requirements

1. 3-5 years of experience in customer, lifecycle, or demand generation marketing and proven success in a performance- and results-oriented environment.
2. Curious and data-focused with a passion for analyzing and optimizing.
3. Hungry and able to set high-level strategy AND roll up sleeves to execute.
4. Ability to internalize our brand’s “voice” and implement it masterfully in customer communications.
5. Expert email marketer who has worked with Salesforce and marketing automation platforms (Marketo experience a plus).
6. Extremely efficient, organized, resourceful, and highly detail-oriented.
7. Capable of conducting meticulous follow-up. Doesn’t drop the ball.

The expected compensation range for this position is $80k-$90k OTE.

Lesser experience may result in lower compensation and greater experience may result in greater compensation than the stated range.

Financial Benefits & Perks

• Free Financial Planning Services. By working at a financial technology company, you get the benefit of fantastic financial advice. This is offered to all employees wanting expert guidance on how to handle their money.
• 4% 401(k) Match. Our employees invest so much in our company and we love getting to invest in them. The company will match your contributions dollar-for-dollar, up to 4% of your total annual compensation.

Health & Family

• Medical, Dental & Vision insurance plans. We want to help keep you (and your family) healthy! Comprehensive health insurance options for you & your family.
• Discounted pet insurance available. Pets are family too!!
• Generous maternity & paternity leave for either the birth or adoption of a child. Mom's & Dad's need time with their new family members!
• Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA) available depending on chosen medical plan. We know that investment risk isn’t a one-size-fits all and neither are your health savings options!

Time Away & Culture

• Company wide meetings held by our CEO benefit all employees by keeping everyone in the loop. We are one team, and we tackle projects together.
• Employee development is our priority. From leadership training, to mentorship, to industry resources, we care about progressing you in your career.
• 11 paid company holidays per year. Enjoy your time off; you deserve it!
• 3 weeks vacation & 1 week sick time per year.Take the time you need for fun or simply time to recover from not feeling well.
• Remote & in-person team building activities help our employees stay connected and engaged. We absolutely love to hype our people up!

Want to know more?

While you can learn a lot from a job description, you may have more questions, and that’s totally okay! We encourage all individuals interested in working at Nitrogen to learn more about us by checking us out on our website and social media platforms:

https://nitrogenwealth.com/

https://twitter.com/nitrogenwealth

https://www.linkedin.com/company/nitrogenwealth/

We encourage people from underrepresented groups to apply!

Nitrogen is an equal opportunity employer.