Head Of Digital Marketing

TrueGether is an online eCommerce marketplace based in NY. The digital marketing team is definitely the most envied and probably the most fun team to work at TrueGether. Our job is to literally think of and then execute the ideas to make TrueGether one of North America's most popular e-commerce destinations. Our mission is to democratize e-commerce, and we intend to have a good time doing so with a healthy work-life balance.

This position requires a passionate digital marketing expert who has handled millions of SKUs and millions of users for an online eCommerce marketplace.

If you live and breathe digital marketing, we want to talk to you. We are looking for an digital marketing head who can grow our traffic and take the company to next level.

Description:-

We are looking for a creative and enthusiastic Digital Marketing Head, who will be responsible for the most important function in the organization - driving growth. You will be expected to conceptualize and execute all digital marketing efforts, while optimizing on specific metrics.

Responsibilities :

- Formulate and execute the digital marketing strategy for the company across all channels

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Generate leads from every possible source while controlling overall ROI. Come up with innovative ideas and growth hacks to drive more business

- Track, report and optimize key business metrics across different channels using a variety of tools

- Manage all SEO efforts to ensure constant improvement in organic traffic and organic business volumes

- Optimize all paid shopping ad campaigns across Adwords, Bing, Facebook, Twitter, LinkedIn, Instagram and YouTube to get the max number of conversions at the best possible ROI

- Understand our target group perfectly and translate that knowledge to create the perfect targeting across all digital channels

- Manage all direct marketing efforts - Come up with mailer/ SMS concepts and regularly engage the audience by sending broadcasts. Manage email deliver-ability to ensure high inbox landing rates

- Devise complete social media strategy to drive actionable results from social media campaigns

- Work closely with the content writers to devise overall content strategy and drive more traffic and business. Proof read content pieces to ensure quality standards

- Discover and manage relationships with influencers and other corporate alliance partners to generate more leads

Qualifications :

- At least 10 years of experience managing large scale digital marketing campaigns, preferably at a fast growing start up or e-commerce organization.

- Excellent understanding of SEO concepts and demonstrable experience of growing organic traffic at a previous organization

- Proven lead generation capabilities through paid digital mediums.

- Excellent hands-on exposure of managing large scale campaigns on Adwords, Bing, Facebook and other ad platforms.

- Experience of managing relationships with influencers, agencies and alliance partners with regular correspondence to maximize lead flow

- Data driven, analytical, and enthusiastic with a proven track record

- Good managerial skills to handle a small team