Head Of (Digital) Marketing

Head of (Digital) Marketing

The Shari Levitin Group (SLG) is adding a new role to our team: Head of Marketing – focused mainly on our “digital marketing” efforts.

Does This Describe You?

• Are you aware of the needs of others – can you almost predict what’s needed?
• Are you an inspiring writer with a keen eye for grammar and detail?
• Do you have a figure-it-out / get-it-done attitude?
• Do you take creative chances?
• Do you enjoy working in an environment with a high level of autonomy to enhance and improve business processes, go-to-market efforts, and other business areas?
• Were you born with a growth mindset? Always curious about learning?
• Do you communicate with empathy and candor?
• Do people say you are interesting, witty, and intellectually edgy?
• Do you like taking the lead without being asked, owning projects from start to finish, and adjusting as business requires?
• Are you a person who “makes things happen”?

These are just some of our core values…..if this describes you – keep reading…

Here’s What You’ll Be Doing:

As the Head of (Digital) Marketing, you will have an incredible opportunity to collaborate closely with Shari Levitin – world-renowned keynote speaker, author, and “LinkedIn Sales Influencer”. You will work alongside her to engage with prestigious Fortune 500 companies, such as: Salesforce, Microsoft, Dell Technologies, Humana, and Microsoft.

In this dynamic role, you will be responsible for developing, implementing, analyzing, and refining the company's strategic marketing and messaging initiatives. You will shape the company's overall marketing strategy and drive its success. Your expertise will be crucial in effectively utilizing various marketing channels, including: website, blogs, SEO, social media, email marketing, case studies, media relations, and vlogs. Ideally, you will have specific experience/expertise in generating and cultivating leads on the LinkedIn platform.

We expect you to bring innovative ideas and insights based on your previous experiences. You will have the autonomy to introduce fresh strategies and tactics that will elevate our marketing efforts and position the company as a leader in the industry. From start to finish, you will oversee all aspects of marketing, showcasing your holistic understanding of the field.

Join our team and embrace this exciting opportunity to work with a renowned influencer, engage with Fortune 500 clients, and have a significant impact on the company's overall success.

You will be expected to do the following:

• Market Research and Analysis: Conducting market research to gather insights into customer behavior, market trends, and competitor analysis. Using this information to inform marketing strategies and make data-driven decisions.
• Performance Measurement: Monitoring and analyzing marketing metrics to assess the effectiveness of marketing campaigns and initiatives. Making data-driven adjustments and improvements to optimize marketing performance.
• Campaign Development: Creating and executing marketing campaigns to promote products or services. This includes setting campaign goals, developing creative concepts, coordinating marketing activities, and measuring campaign effectiveness.
• Content Strategy: Develop a content strategy that aligns with the target audience and brand objectives. This includes overseeing content creation, such as blog posts, white papers, videos, and infographics, and ensuring content is optimized for different marketing channels.
• Team Management: Leading and managing the marketing contractors/vendors, including hiring and training. Assigning tasks and responsibilities and fostering collaboration and teamwork.
• Stakeholder Management: Collaborating with internal stakeholders, such as sales, product development, and senior management, to align marketing efforts with business objectives. Building and maintaining relationships with external stakeholders, such as agencies, vendors, and media outlets.
• Brand Management: Overseeing, developing, and maintaining the company's brand identity, ensuring consistent messaging and brand positioning across all marketing channels.
• Budgeting and Financial Management: Managing the marketing budget, allocating resources effectively, and tracking expenses to ensure marketing activities stay within budget. Demonstrating ROI (Return on Investment) of marketing initiatives.
• Strategic Planning: Developing and implementing the overall marketing strategy aligned with the company's goals and objectives. This involves analyzing market trends, identifying target audiences, and setting marketing objectives.
• Digital Marketing: Overseeing digital marketing initiatives, including website management, SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, email marketing, and online advertising campaigns.

Desired Skills Sets:

• Lead nurturing
• Website development or acumen to direct editing
• Lead generation
• Graphic design
• Project management
• Video editing or editing direction
• Social media expertise – specifically on the LinkedIn platform
• HubSpot Proficiency - creating and editing forms, landing pages, and workflows; creating newsletters and sending them to database segments; cleaning up database segment
• Knowledge of print processes for collaterals and promotional giveaway materials
• Building media kits

Our Core Values:

• We spend time to know our customer’s inner worlds, so we can positively affect their outer worlds.
• We seek positive and negative feedback to continually deepen our relationships and enhance our performance.
• We donate time and resources to organizations that believe in elevation through education.
• We are one with our customers.
• We’re quick to show gratitude and find the rare talent in others.
• We believe anything that can be told can be asked.
• We use stories, games, and humor to open the minds and hearts of our learners.
• We believe in braving out onto the skinny branches.
• Intellectual Curiosity
• We don’t do normal; we despise cliches and recoil at boring. We take creative chances.
• We act with courage, compassion, integrity, and ethics in all our interactions.
• We believe to sell more you need to be more.
• We believe in relentless tenacity.
• We believe you get what you pay for. We’re not cheap, but we’re the best at what we do.
• Take Ownership
• Uplift Humanity
• We believe every audience deserves our best performance.
• Radically Human
• We own our mistakes as well as our victories.

How to Pursue This Opportunity:

As part of our powerful team, you will collaborate directly with various stakeholders, including sales, sales enablement, trainers, facilitators, and clients. This cross-functional collaboration will provide you with valuable insights and diverse perspectives.

Embrace the freedom of a remote role, allowing you to work from anywhere within the United States. We believe in a flexible approach to work, prioritizing a life/work balance over a traditional work/life balance. Just as Michael Dell (one of our esteemed clients) has emphasized – work should not be confined to a specific place or time; it is an outcome that can be achieved through flexibility and autonomy.

We understand that this position requires a unique set of skills and attributes, and we are more interested in finding the right person than simply reviewing resumes. To help us better understand your fit for the role, we request that all applicants submit a customized cover letter (serving as a writing sample) along with a 30-45 second video (explaining why you are interested in the role and why you believe you would be a good fit with our team). Submissions should be sent to: [email protected].

Join our team at SLG and embark on a learning journey where your ideas matter, your impact is significant, and your work-life balance is valued.