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Company | Dandy |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-08-19 |
Posted at | 9 months ago |
About Dandy
- Lead marketing analytics, enabling the team to make strategic decisions for their respective focus
- Manage, maintain and enhance the lead engine from lead capture through their entire customer journey
- Monitor and manage data hygiene, the statuses of marketing leads using Salesforce and Marketo, and identify operational improvements
- Evolve lead and account scoring to help SDRs and Sales prioritize warm leads
- Own and execute technology operations across the entire marketing tech stack including tools such as: Marketo, Chili Piper, Salesforce, Bizible, Segment, Outreach, Looker and Google Analytics
- Standardize and manage a multi-touch attribution model and provide recommendations and insights
- Consistently identify actionable improvements across our platforms to streamline production and reduce internal and external friction in processes
- Configure, execute, and manage a process that allows the broader marketing team to be self sufficient in creating repeatable and scalable marketing campaigns
- Partner with marketing and sales leads to properly enable the sales teams with the right data and information to progress prospects through the funnel
- Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
- A builder that loves to be hands on and in-platform
- Overall track record of professional and academic success
- Excellent written and oral communication skills with a proven track record of transforming data into insights
- Experience in B2B high growth tech company
- 4+ years in a marketing operations role
- Outstanding knowledge of a modern marketing tech stack including marketing automation (we use Marketo), Salesforce, SQL/Looker, Bizible, and Google Analytics
- Outstanding professional references to share
- Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
- Experience with SMB B2B marketing motions
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