Onstar Ecommerce Head Of Merchandising

This is a remote position; the selected candidate can reside and perform the work from anywhere within the United States.
About the Role:
As the OnStar eCommerce Head of Merchandising, you will be the head of the subscription and digital product eCommerce experience. You will work with executive leaders in the Digital Commerce, Sales, and Marketing to transform the way we deliver a seamless customer shopping experience. We are on a mission to create a world-class eCommerce experience by transforming all channels to seamlessly integrate as one omni-channel experience to reach our strategic goals.
In this role, you will be responsible for the developing an eCommerce solution and managing sales growth of OnStar subscriptions and digital products. You will play an instrumental role in shaping the customer site experience for the OnStar department, overseeing everything from visual merchandising to content strategy to functionality and department-level campaign planning and execution. You will inspire the organization to think differently and drive impact, improvement, and innovation to create a truly frictionless online shopping experience and drive the OnStar eCommerce business.
This role will require a strong eye for business in interpreting results, the ability to challenge the status-quo, effectively prioritize in an unstructured environment, identify revenue and customer experience driving opportunities, and leading across functions to articulate and promote development plans. The ideal candidate will thrive in a fast-paced team environment, is data driven and results-oriented, and is inspired to understand how customers shop online and use strategic thinking and innovation to create a seamless and fresh eCommerce experience for our customers.
Key Responsibilities:

• Creating and maintaining existing and new high converting and personalized user experiences on the eCommerce Platform
• Testing and optimizing category/marketing landing pages and site functionality for specific offers and media to optimize the eCommerce experience
• Evaluating OnStar product performance and provide action plans necessary to change, improve and optimize product performance on across eCommerce sites
• Working closely with the marketing, UX, and creative teams to ensure that product descriptions, images, videos, and other relevant assets are accurately presented across the eCommerce channel
• Anticipate roadblocks and proactively address issues before they impact business results
• Leverage eCommerce analytics to identify opportunities to improve conversion, product page views, cross-sell, up-sell, and add to cart rates, driving incremental engagement, sales, productivity, and profitability
• Work closely with cross-functional teams, including product, marketing, and sales, to ensure that the company's merchandising strategy aligns with market trends, customer preferences, and business objectives
• Keep up to date with current eCommerce technologies and trends including mobile, UX, personalization, AI, analytics, SEO and A/B testing tools/methodologies
• Collaborate across teams to improve and enhance consumer experience through innovation & consumer journey development for existing channels as well as new marketing channels and new audiences
• Build, lead, and develop the OnStar eCommerce Merchandising Team to maximize department contributions
• Synthesize and present findings and recommendations often to senior leadership and organizational stakeholders
• Developing and managing an overall content testing program to optimize the digital merchandising strategy and enhance product data and content management
• Overseeing the planning, development, and execution of merchandising strategies to maximize sales and profitability for OnStar subscriptions and digital products

Additional
Required Qualifications

• Stellar analytical ability with capability to transform data into actionable insights and plans
• Ability to inspire and communicate with a wide range of constituents and executives across functions and organizational levels; ability to lead by influence across a global organization, identify critical issues and opportunities, evaluate options, and provide recommendations
• Excellent verbal and written communication skills and experience presenting to senior level executives
• 7+ years’ experience in eCommerce merchandising
• Ability to think end-to-end, and champion the digital eCommerce business while balancing the operational requirements to sustain digital eCommerce offerings
• Exhibit “Leadership DNA” to manage and grow talent and able to motivate and inspire and act as catalyst for innovation and change
• Strong decision-making skills and comfort with ambiguity to handle the ever-changing digital eCommerce space
• Relationship skills to create a network of contacts within and outside General Motors
• 7+ years’ experience in web and mobile Commerce for a subscription product (software/content subscription product experience a plus)
• Exceptional ability to problem solve, develop creative solutions, and demonstrate resourcefulness
• Demonstrated expertise in driving customer experience, growth, and engagement for digital and subscription-based products/services
• Solid understanding of digital merchandising strategies, SEO, and user experience (UX) principles
• BA / BS in Business, Marketing, Business Administration, Finance, or related fields

Preferred Qualifications

• Demonstrated knowledge in Customer Experience, including but not limited to Design Thinking, Agile Development, Customer Journey Mapping, metrics and data and analytics tools
• Familiarity in marketing automation tools, CRM systems, and other digital marketing technologies. Knowledge in managing agencies both for performance and contents
• Experience managing and optimizing paid performance campaigns, paid search campaigns, SEO strategies, retargeting campaigns, and display advertising

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE
COMPENSATION: The median level of salary compensation for this role is $159,472.20 - $244,254.84 USD Annual
BONUS POTENTIAL: An incentive pay program offers payouts based on company performance, job level, and individual performance.
BENEFITS: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Discount on GM vehicles for you, your family and friends.
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
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