Head Of Marketing (100% Remote)

At Human Edge, we unlock human potential so people and organizations can adapt and thrive

This is core to everything we believe and do. One by one, we are creating a movement to fuel transformational change with deeper insights and superior solutions to elevate individuals, teams, and leaders at every level.

With a research backbone, global business experience, and a holistic, human-centric view, we deliver innovative talent and leadership solutions that build robust talent pipelines and leverage analytical solutions with measurable impact.

Our Brand/Product Marketing Head will be responsible for developing the strategy, positioning, messaging, and branding of our products and services with the goal of attracting new leads and strengthening Human Edge´s brand awareness.

Responsibilities

• Advance our web presence with SEO and campaigns to drive online sales
• Improve conversion across product solutions working cross-functionally to determine lead quality, quantity, and cost structure.
• Design and implement account-based marketing
• Define the marketing strategy to accelerate growth and transform the company’s products and services
• Drive lead generation with digital enabling tools
• Potentialize business analytics and competitive intelligence to discover customer and data-driven insights to increase growth.
• Assure that marketing spend is allocated to trackable programs.

Qualifications

• Creative and curious: challenges paradigms and can design and launch campaigns beyond the traditional Facebook, Google, and LinkedIn.
• Communicates effectively: effective in both oral and written communication with the ability to tell compelling stories.
• CRM experience to enable digital marketing and sales.
• Digital marketing skills, product launch, and campaign management.
• University degree (Bachelor), ideally in Marketing.
• WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!
• Ability to address business problems with solutions that create new insights and drive better people decisions for our clients.
• Traits: Assertiveness, Persistence, Intellectance, Growth Mindset, and a drive for Excellence!
• Flexible location / Remote job. Any location within +-4 hours CET
• Analytic skills: effective at articulating data and insights for sales conversion.
• English C2 or equivalent.
• Business insights: a deep understanding of business models and marketplace trends.
• 7-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services.