Head Of Marketing Strategy & Activation (Dining & Convenience)

The act of hiring is not simply to up the headcount or to fill a seat quickly. When we hire at Bounteous, it’s to add to our interpersonal dynamics and choose the right person to impact, collaborate, commit, inspire, and grow alongside our tenured teams. Bounteous boasts a long-standing track record of ideating, innovating, and implementing award-winning solutions and driving best-in-class results. Our success starts with hiring the right people, in the right roles, at the right time to strategize, analyze, design, engineer, and market for some of the world’s biggest brands.

We are seeking a Head of Marketing Strategy & Activation for our Dining & Convenience business unit to join our growing team. The ideal candidate is a strong strategic thinker with deep experience in Marketing, Loyalty & CRM in the Food, Hospitality, and/or C-Store spaces and has demonstrable cross-channel marketing expertise across the owned, earned and paid ecosystems (e.g., email, paid and organic search, paid media, paid and organic social, etc.). Critical to this role will be guiding teams and clients alike on what, where, and when to activate marketing programs, as well as how to optimize spend across channels to meet business and marketing objectives relative to key audience segments. In addition, this role is a leader, mentor and coach, nurturing high performing teams, and building strong relationships (internally and externally) to accelerate growth for clients and prospects. As such, this role will closely collaborate with others in the Strategy, Activation & Insights Community to drive company-wide goals and initiatives, cross-channel excellence, and the execution, evolution, and application of Bounteous’ strategic activation plans within the Dining & Convenience Business Unit.

Role & Responsibilities

• Ensure client satisfaction & drive growth of existing & net-new marketing-related spend among Dining & C-Store BU accounts, displaying an ownership mentality
• Oversight of key accounts within Dining & C-Store
• Build and adapt practice-level offerings across all of Bounteous for the Dining BU Support cross-selling of additional services to support end-to-end brand experience activation (Loyalty Strategy, CRO, Media, Analytics, Campaign Management, on-premise, e-commerce, delivery, curbside)
• Leads and mentors talent within Dining & Convenience to create high-performing teams
• Provides thought leadership such as speaking at conferences, authoring or contributing to articles, blog posts and supporting other Bounteous marketing efforts
• Active participant in Dining BU and Practice leadership teams
• Serve as an expert for Loyalty, CRM, and omnichannel activation, as well as a trusted advisor and client influencer
• Works with leadership / supports team in removing roadblocks, mitigating and resolving account, team and morale issues

Preferred Qualifications

• Proven track record of assessing client digital marketing maturity, understanding stakeholder needs, and facilitating prioritization of an activation roadmap of program activities
• Analytical – extremely comfortable with structuring and analyzing data, using it to tell a story, identify optimization opportunities and drive decisions; experience in working closely with data teams in support of marketing activation
• 10+ years of experience with marketing strategy activation including hands-on experience leading and managing marketing programs deployed across multiple channels
• Working with analytics leads to set the learning agenda for analysis and provide business requirements for work in measurement, reporting, and analysis
• Highly collaborative – skilled at building relationships and bringing people together around a common set of goals/objectives, highly organized, and has leadership-level communication; excellent verbal and written communication skills
• Working with channel owners to translate business objectives into marketing objectives to drive cross-channel harmonization and innovation
• Using the results of analysis to communicate program success and persuade account and client stakeholders for expansion and investment
• BA/BS degree or equivalent. Advanced degree (e.g., MBA) preferred
• Experience in Dining, Restaurant, Food, Hospitality, and/or C-Store industries; and with multiple customer and influencer models (e.g., franchisees, owned stores, Private Equity ownership, etc.)
• Excellent business acumen – proven ability to think strategically about business, customer experience, and technical challenges; an entrepreneurial approach to finding new growth levers for Bounteous and its clients
• Consulting agency experience preferred

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous community.

Bounteous is willing to sponsor eligible candidates for employment visas.