Digital Marketing Content Manager - Enterprise

Location

USA, West Coast - Remote

UniCourt is headquartered in Tustin, California. However, our team largely operates remotely across several time zones spanning across multiple countries. This position can work remotely and is anticipated to have periodic in-person connections with team members both domestic and international as needed. As such, the Digital Marketing Content Manager is expected to regularly report into our corporate headquarters or other such locations as needed to foster collaboration, execute organizational priorities, and support product, sales, and marketing initiatives. Frequency will be determined by business needs but will be at a minimum of once per month.

About the Job

Our company creates some of the world’s most cutting-edge software solutions in the legal industry. We solve difficult problems, work on innovative technology, and build world-class platforms for people and enterprises to interact with court records and other public data sets. With some of the best minds in the industry, we’re one of the most sought-after learning and career destinations in the world of legal tech. If you’re looking to work at a company with opportunities to forge your career path in technology & digital marketing, UniCourt is the right place for you.

Position Summary

UniCourt is searching for an experienced Digital Marketing Content Manager with strong legal acumen to work alongside our passionate sales and marketing teams!

This role will work directly with our US, India, and Australia-based marketing teams as well as our US-based product and sales teams to both create and review digital marketing campaign content aligned with our Enterprise strategy for large law firms.

This role will be responsible for providing our marketing vehicle-based teams located in India with content for Social Media (LinkedIn and Twitter), PPC Campaigns (LinkedIn and Google Ads - Search and Display), Email Campaigns (Remarketing, Launch Announcements), SEO pages and content, as well as Business and legal listings (G2, Capterra, Legal Technology Hub, Datarade, Attorney at Law Magazine).

About UniCourt

UniCourt is a Legal Data as a Service (LDaaS) company, providing real-time court data and legal analytics that clients can trust powered by the only API-first platform in LegalTech. UniCourt’s mission is to make legal data more organized, accessible, and useful for AmLaw firms and Fortune 500 companies. The UniCourt Enterprise API is the gold standard in legal data, enabling rapid API integration, delivering real-time updates, and enabling optimal litigation outcomes. We provide real-time access to court data through our APIs and online app for business development and intelligence, litigation analytics, litigation tracking, case research, investigations, background checks, due diligence, compliance, underwriting, machine learning models, and process automation.

We provide access to court data from state and federal courts to a diverse list of clients, including Fortune 500 companies and AmLaw firms within industries such as legal, insurance, finance, investigations, government, education, nonprofits, and consumers.

UniCourt is a legal technology company focused on using technology to unlock the potential of legal data. We are based in the US, India, and Australia. Our team includes legal professionals, sales and marketing professionals, data scientists, physicists, and computer engineers.

Duties & Responsibilities

The Digital Marketing Content Manager will be responsible for delivering content required for digital marketing campaigns as well as launch announcement communications needed to support UniCourt’s enterprise strategy.

Key responsibilities for this role include:

• Providing timely high-value content for social media, digital ads (Google, PPC), email communications, the UniCourt website, business listing sites, and client-facing assets and tools.
• Creating world-class digital marketing content leveraging legal background knowledge that provides consistency in brand messaging, communicates our messaging and value propositions to our target audience, drives brand awareness, shares our thought leadership, supports relevant industry conference and event attendance and enables sales to deliver high-value assets and tools to target accounts.
• Delivering continued progress against digital marketing KPIs.
• Translating Release Notes from the Product team into customer-facing launch email communications as well as an internal email announcement.
• Timely negotiation and assessment of paid listing fees to maximize ROI
• Leveraging campaign performance analytics to inform future campaign spend for optimized results.
• Budget management across digital marketing vehicles. (Budget tracking will be performed within each functional area e.g. social media, PPC.)
• Align spending with high-value digital marketing activities and cease or refine low ROI activities

Education, Knowledge, Skills, & Abilities

The successful candidate will be expected to possess the following qualifications:

• Proven track record of success driving strong positive results within a digital business context.
• Bachelor's or Master’s Degree in Marketing, Communications, Media Relations or related field from an accredited university, or equ ivalent experie nce.
• At least 5+ years of progressive work experience in digital marketing.
• Demonstrated experience in budget ownership, management, and optimization.
• Excellent project management skills with the ability to implement project management systems and tools with full engagement of team members to meet priority goals on time and within budget.
• At least 2 years expe rience in using marketing automation tools, such as Marketo and HubSpot, as well as CRMs.
• Willingness to balance high-level oversight with the simultaneous need to take hands-on action to do what needs to be done to meet immediate needs and goals.
• High level of comfort with ambiguity and working in a fluid, changing external and internal environments. Strong ability to tolerate and thrive in imperfect, less than ideally structured, concrete circumstances and work diligently to create needed structures, processes, and plans.
• Strong analytical background demonstrating an ability to understand business problems, analyze trends, draw conclusions, and make actionable recommendations.
• Working understanding or equivalent experience within the legal industry to enable creation of written content or social platform responses relating to legal data or legal analytics used for business development, litigation strategy, or docket management for a law firm target audience.

Benefits

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits not to mention future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.

Our offering includes:

• Health insurance
• Perks at work program
• Critical Illness
• Long-Term Disability (LTD)
• Dental insurance
• 401(k)
• Paid Time Off (PTO)
• Health Savings Account (HSA)
• Holidays
• Flexible Spending Account (FSA)
• Life/Accidental Death & Dismemberment (AD&D) insurance
• Health concierge services
• Employee Assistance Program (EAP)
• Vision insurance
• Voluntary Life
• Voluntary benefits
• Voluntary AD&D
• Short-Term Disability (STD)

UniCourt is a dog friendly office. Those who are not comfortable around dogs or who have dog allergies should be advised that there are typically multiple dogs roaming the office at any given time.

Equity & Salary Disclosure

We believe in practices that create real equity and pay parity regardless of background or identity. We freely discuss compensation with all qualified candidates the first time we interview them. Saving the salary discussion for the first conversation allows us to fully understand the needs of each candidate and to ensure that qualified candidates, even those who have historically been overlooked and/or underpaid, do not self-select out of the process based on salary alone, as our experience and research suggest. In addition to those who opt out because they fear the compensation may be out of reach for them, we equally don’t want to miss out on conversations with candidates who are slightly over the range when in some cases, the total compensation, including factors such as flexibility and better health benefits, etc. may exceed expectations.

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific worker location. For the state of California only, the range of pay for this role is between $100,000 and $150,000, again depending on the skills, qualifications, and experience of the individual candidate.

EEO Statement

UniCourt is an equal opportunity employer who welcomes and encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

UniCourt is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please send an email to [email protected] and let us know the nature of your requests and your contact information.