Content Marketing Specialist Jobs

Are you passionate about content marketing, books, and making a difference?

Learn more about the opportunity to join one of America's fastest growing companies that is revolutionizing the publishing industry and putting the power back in the hands of authors around the globe.

The Content Marketing Specialist is responsible for growing traffic on TheBookDesigner.com. This is done by prioritizing whatever you see fit that will grow that # as fast as possible. The goal here is to grow “high intent traffic” (aka. people who are likely to do business with us to help with their book), not vanity traffic that’s unlikely to convert.

Your day to day duties will likely include:

• Improving the overall quality of the content and user experience on the site.
• Backlink acquisition: create content and infographics that grows the # of inbound links the site is getting and outbound reach to help grow our backlink profile
• On page SEO optimizations
• Technical SEO fixes: fixing broken links, internal linking, schema, 301’s, etc
• Publishing new articles on the site (when necessary) - this includes, but isn’t limited to uploading posts, SEO on page improvements to raise RankMath scores, following publication process checklist / project.
• Blog post updates & republishing for user experience / reader improvements - this includes, but is not limited to blog post consolidations, image and link fixes, having the right CTA for right posts, re-writing or improving the writing, adding videos to posts, etc.
• Adding & updating affiliate links (when affiliates are mentioned) to improve Affiliate Revenue from organic sources

This role will be accountable for the following KPIs:

1. TheBookDesigner.com Organic Traffic - double traffic by the end of 2023
2. Content Quality
3. # of posts updated/republished per month (20+ personally per month)
4. Improve UX, branding and CO of the site to grow leads & Qapps

You MUST be:

• Organized, detail-oriented, and a systems thinker
• A team player who believes that the best things are accomplished through teamwork
• Ready for a challenge and excited to take ownership of facilitating virtual and in person workshops
• A self-starter who is obsessed with continuous improvement
• Ready to learn, be challenged, and grow a ton
• An experienced coach/strategist who isn’t afraid to get their hands dirty, be scrappy, and execute quickly

NOTE: This position is full-time and virtual. Meaning you can work from anywhere. The team here at SPS is located around the world, with the majority of us in North America. Preference for this position is someone working in the US or Canada.

DISQUALIFIERS:Please DO NOT apply to this position if you:

• Have less than 2 years of experience
• Have no interest in books (and using books to change people’s lives)
• Are not a team player

If none of these things can be said of you, then please continue reading...

ROLES AND RESPONSIBILITIES

Qualifications:

At SelfPublishing.com, we value work ethic, coachability, and past results you’ve delivered significantly more than your degree (or lack thereof), GPA, etc.

Have you delivered results in a similar role in the past? If so, that’s what we’re looking for.

That being said, feel free to apply even if you don’t “tick the boxes” below. Just be sure to mention that in your application + why we should consider you.

Required:

• Perfect written English, excellent spoken English
• Great writer
• Experience doubling or tripling traffic on a site using great content and SEO
• Personally passionate and knowledgeable about the book industry
• Design and user experience knowledge

Preferred:

• 2 years of experience
• Has published a book on Amazon
• A proven track record with tangible results

• Ability to earn into a revenue-based compensation structure after 18-24 months of full-time employment exceeding KPIs
• Competitive pay: $40,000-$65,000 annual base pay varying with experience
• Top tier healthcare: your choice of high-quality healthcare (for US-based full-time employees)
• Newly unveiled company 401K plan with company match to help your plan and prepare for retirement
• Access to the company training budget to expand your skills and become the absolute best version of yourself!
• Performance Based Bonus Potential: Marketing incentive comp; after 6 months to 1 year depending on performance
• This can also be used for items like house cleaning, massages, gym memberships and float tank therapy!
• Work remotely: save $5k/year in commuting costs and 100+ hrs each year (aka. 2 ½ extra weeks of “time off”)
• Self-Care on the company!
• Bi-annual team offsite retreats in really incredible locations! (i.e. We just got back from Cancun!)