Digital Content Marketing Manager

FlightBridge is the only online booking and management platform for the private and business aviation industry, connecting aircraft operators, Fixed Base Operators (FBOs) and vendors.

FlightBridge makes it easy to book and manage concierge services such as hotels, rental cars, commercial airline tickets, catering and more, and communicate with Fixed Base Operators (FBOs) and other stakeholders.

FlightBridge fosters an open, supportive, and collaborative work culture to empower every team member to share their ideas and see them to fruition. We appreciate that each new hire brings their unique experience, adding to our culture.

CAMP is the leading independent provider of aviation management products and services with a proven track record of 50 years. CAMP is committed to providing the highest quality products and services to the business aviation community across the globe. CAMP is privately held by Hearst.

Job Summary:

FlightBridge is looking for a Digital Content Marketing Manager to join our team. This is a high-impact role with enormous room for growth. The ideal candidate is a proven digital content writer, creator and marketer who can craft content designed to drive demand and growth at each stage of the customer journey and execute via multiple channels. Experienced using marketing and customer experience (CX) tools, this person will be the visionary for all content, including website copy and design (HubSpot CMS), e-books, customer success stories and testimonials, white papers, blogs, and infographics, developing email campaigns, and assisting in the creation of in-app guides and product walkthroughs to enhance the FlightBridge Customer Experience (CX) using the Pendo platform.

Who We’re Looking For:

• Results-focused: You are a growth-minded business builder who ties your work back to company mission and goals.
• Flexible: You are open-minded and thrive in changing environments as your company grows and scales.
• Customer-obsessed: You deeply understand who loves your product, the value they derive, and how you are different than alternatives.
• Gets Stuff Done: You are comfortable rolling up your sleeves, creating content of all kinds, tracking down the data, and delivering on a short timeline with limited resources. You enjoy working in a fast-paced environment.
• Collaborative: You work with and partner with others to achieve your goals. We’ll want to hear about how you’ve worked with Account Management, Sales, Customer Success, and Development teams in the past, how you’ve dug into their experience and customer conversations, and helped fuel company growth.

Responsibilities:

• Create and maintain company voice and style, ensuring unified, relevant messaging to multiple personas across all content.
• Able to work at both a strategic and ‘hands-on’ tactical level to get the job done.
• Able to translate technical product information into customer-focused communications.
• Excellent analytical, communication and organizational skills.
• Create and execute compelling written and visual content that drives meaningful engagement with prospects and users throughout the sales cycle, onboarding, adoption, and value realization of FlightBridge.
• Maintain website with updated content, graphics, and design layout. Optimize content for SEO.
• Manage email lists and create campaigns in HubSpot and MailChimp, in collaboration with Account team.
• Create and use customer surveys to identify product and marketing opportunities.
• Manage external agencies or contractors as needed to supplement in-house capabilities.

Requirements:

• Highly collaborative and positive attitude with the ability to communicate with people at all levels throughout the company.
• Strong project management, organizational and analytical skills.
• Able to edit images and video for use in various channels.
• Please provide a portfolio of writing and content samples.
• Proven experience in digital marketing and marketing automation, using tools such as HubSpot, MailChimp, Google Analytics required. Working knowledge of graphic design tools such as Illustrator, Photoshop, Canva, In Design, Giphy. Experience with a Customer Experience (CX)/User Experience (UX) tool such as Pendo a plus.
• 5+ years marketing experience developing written and visual content for multiple channels, preferably in a B2B, SaaS, Private Aviation, Corporate Travel, or related field.
• BA/BS degree or equivalent work experience.
• Proactive self-starter, able to work independently in a fast-paced environment.

Equal Opportunity Employer:

CAMP is committed to creating a diverse environment and is proud to be an affirmative action and equal opportunity employer. We understand the value of diversity and its impact on a high-performance culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

CAMP is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please contact [email protected].

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status EOE