Digital Content Marketing Manager

You're not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

The KCP NA Digital Content Marketing Manager is a digital storyteller. Eagerly absorb insights from the customer research, sales team knowledge, Customer Marketing team, and Category team, and see the world through our customers’ eyes as they craft engaging content for touchpoints throughout the buyer’s journey; across the North America websites, in social media channels, and across campaigns and commercial progra s. Content should push the envelope to break through clutter yet stay within brand guidelines. Additionally, content should both captivate and inspire an audience to take action – achieving marketing objectives is indeed the focus.

In this role, you will:

Content Strategy

• Create content roadmap designed to maximize the visibility of Kimberly-Clark Professional and its brands internally and externally with customers, distributors, partners, and industry stakeholders. Identify gaps in existing content, recommending ways to strengthen and modify accordingly.
• Partner with Marketing Leaders, Segment and Channel teams, and relevant stakeholders on strategic initiatives (top ABP/ SBP projects) and identifying strategic assets needed to drive website traffic, support customer initiatives, and execute demand generation campaigns.
• Collaborate with internal and external creative partners to ensure strategic asset development remains aligned with initiative level/ campaign content strategy – collaborating with designers to ensure all assets are in-line with the overall conceptual theme will be important.
• Create content strategy briefs detailing scope, timelines, deliverables, tactics and performance objectives needed to execute effective, customer-centric content for website, campaigns, and customer channels.
• Collaborate with website owner, marketing leaders, and relevant campaign stakeholders, offering solutions for continuous content optimization.
• Lead content strategy for KCP NA, ensuring it is derived primarily from customer insights and aligned with business priorities and relevant stakeholders.

Copywriting

• Write compelling SEO optimized editorial copy designed to engage, educate, and support customers (both new and existing), distributors, partners and industry stakeholders that can benefit from Kimberly-Clark Professional’s expertise, solutions, and products.
• Collaborate with and solicit feedback from cross-functional teams to optimize digital copy and improve content performance.
• Stay up to date on digital copy and customer experience trends and best practices to incorporate into content.
• Adhere to editorial standards, brand guidelines and legal requirements while developing content assets, including, but not limited to, web pages, infographics, webinars, blog posts, social media, banner ads, emails, guides, and phone/video scripts.

The successful candidate will join the Kimberly-Clark North America Customer Marketing team and report to the Associate Director - KCP NA Customer Marketing.

About Us:

At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You:

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

To succeed in this role, you will need the following qualifications:

• Excellent copywriting skills to plan, direct, design, and edit content that get results.
• Experience in a B2B environment and research and full suite of digital marketing skills is preferred.
• 5+ years of experience in content strategy development, management and governance, preferably in B2B, with a strong portfolio of content in a variety of digital formats based on the customer journey and channels.
• Content presentation skills – ability to determine how content should be packaged for new and existing consumers to induce them to take business actions.
• Ability to create content for all of KCP NA, applying an understanding of language styles in international markets.
• Strong interpersonal, analytical and project-management skills with the ability to manage multiple projects simultaneously and the ademonstrated ability to navigate and perform in large organizations.
• Ability to look at and create content from the point of view of the customer, advocating for their needs when in conflict with business requirements; Able to optimize online content for SEO purposes.
• Bachelor’s degree (preferably a Master’s Degree)

Location: this role can sit remotely anywhere in the USA; preference to sit out of the Roswell, GA area. Must be able to travel up to 20-30% of the time.

Total Benefits:

For a complete overview, see www.mykcbenefits.com

Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 for assistance. You must include the six digit Job # with your request.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role