Creator Programs Manager, Global Sports

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
About the Team:
The Global Sports Content team is the vertical that aligns the Strategy, Business Development, Partner Management, and Program Management functions to articulate and execute TikTok's Global Sports strategy with the operational assistance of local teams in all markets.
About the Role:
The Global Sport Creator Programs Manager consults, ideates, tests and launches global programs that expands, energizes, and incentivizes TikTok's community of Sport video creators. This is a newly-created role to capitalize on the significant opportunity to drive core business outcomes through innovation with TikTok's Sport creators of all levels.
This is an internal-focused role with an emphasis on both strategy and execution. The ability to think strategically, define new projects, build endorsement, and execute in a complex cross-functional organization is critical for success.
The right candidate is a seasoned digital creator specialist, who has a deep understanding of the world of Sport globally. This person should have a proven track record of driving success for creators, ideally within the world of sport. The role will involve some engagement with the largest organizations in the global Sporting world (federations, leagues, teams, broadcasters), and requires a deep understanding of the goals and objectives of these organizations. The role will also include opportunity to launch programs targeted at top sporting athlete creators.
Responsibilities
- Conceptualize and execute Creator programs meant to elevate TikTok's global Sport community, ranging from UGC to top verified Creators with significant follower bases
- Design, structure, test, and scale Sport Creator/Athlete programs with a goal of true global impact
- Be the global expert in Sport Creator
- Interface with Product to identify new features which could enhance sport storytelling and drive value for Creators
- Interface with Global Partner Managers to work with major global sporting organizations to structure Programs that incorporate creators into our partnerships
- Interface with Community team to co-create Programs that educate and inspire the entire TikTok Sport community
- Interface with Regional Operations teams (such as Europe, North America/ANZ, South East Asia) to templatize and launch sport Creator programs in all regions
- Contribute to team strategy, OKRs, formulation of tentpole moments and timelines, and budgets
- Develop key internal and external relationships to support program development and execution, including tapping regional teams for learning from past programs
- Develop playbooks of programs for regional opt-in to assist with the pursuit of key growth metrics
- Become the expert in TikTok's Sport Creator community. Understand the trends and challenges of the creator cohort, and communicate those to Global Sport leadership.
Qualifications
- 5-7+ working experience that should include roles at leading internet, sports, or media companies. Prior marketing, management consulting, or investment banking experience is a plus
- Experience working with creators / influencers at a strategic level (Note: this is not a direct creator manager role)
- Deep passion for sport, and for TikTok and mobile entertainment
- Proven track record of driving change and innovation across organizations
- Comfortable with ambiguity and able to thrive and deliver wins without upsetting the harmony of the organization
- Demonstrated exceptional time, people, and project management skills
- Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].
Job Information:
【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $79800 - $188522 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

At ByteDance/TikTok our benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support ByteDancers to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off(PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.