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Associate Product Marketing Manager - Sports Mobile Games
Company | 2K |
Address | Los Angeles, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Computer Games |
Expires | 2023-09-24 |
Posted at | 8 months ago |
Who We Are
- Compile a regular marketing research report with the latest marketing best practices and recommendations
- Support communication with licensor and internal teams, providing performance updates, upcoming initiatives, and pursuing opportunities to drive marketing KPIs
- Work cross-functionally to ensure planning and marketing execution is aligned with strategic and financial goals
- Creative Development
- KPI Evaluation
- Asset Trafficking and Coordination – ensure asset/copy review and approval from key stakeholders in BU, studio and legal as required
- Support PMM in developing and executing Go-to-Market plans that effectively drive business priorities and goals
- Own creative development processes and partner with internal and external agencies to deliver on-time marketing assets across multiple channels.
- Maintain key marketing/campaign documents including launch calendars, asset approval schedules, presentations and best practice overviews
- Evaluate KPI performance and support PMM on recommendations
- Marketing Campaign Strategy
- Coordinate App Store Optimization testing, evaluate results and provide recommendations
- Ensure the creative development is brand consistent and aligned with the brand strategy
- Market Research
- Coordinate marketing campaigns across product, UA, external partners and other cross-functional teams ensure projects are executed cohesively and on-schedule.
- Develop and manage relationship with third party vendors and internal finance & legal teams
- Build an understanding of how different KPIs impact marketing performance
- Ability to prioritize assignments to anticipate and meet multiple deadlines
- 2-4 years of experience in mobile marketing, product marketing or related field
- Bachelor’s Degree or equivalent in business or related field
- Strong organizational and project management skills
- Fluent in Excel with the ability to turn data into actionable recommendations
- Excellent written and verbal communication skills
- Experience developing creative with internal teams or external agencies
- Self-starter that stays on top of the latest mobile trends, and is comfortable working in a fast-paced and dynamic environment.
- Integrated Marketing experience including paid, owned and organic channels.
- Familiar with 2K IPs, including NBA and WWE among others
- Experience supporting launching sports or mid-core mobile games
- Experience working with developers and licensors
- Passionate about Mobile Gaming
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