Vp Marketing - Edtech

Vice President of Marketing

Location: Anywhere with an east coast time zone due to the company's HQ being in Europe.

About

This company is an innovative education technology company committed to transforming the way people learn and grow. Their dynamic platform enables individuals and organizations to achieve their personal and professional learning objectives seamlessly. Our team thrives on creativity, intellectual curiosity, and ambition, in our continuous pursuit of making learning accessible and engaging for all.

We are seeking a seasoned Vice President (VP) of Marketing with a strong background in brand strategy and development. As VP of Marketing, you will play an instrumental role in shaping the brand, creating and executing a robust marketing strategy that increases our brand awareness, drives growth, and strengthens our market position in the ed-tech sector. This is a unique opportunity for a passionate and strategic marketer to make a profound impact on our business and the lives of learners around the world.

Key Responsibilities

• Manage relationships with external agencies and partners to align with our branding objectives.
• Provide thought leadership in identifying key market trends and insights to leverage branding opportunities.
• Collaborate closely with cross-functional teams, including product, sales, and customer success, to align our marketing strategy with business goals.
• Develop and implement a comprehensive marketing and branding strategy that builds and enhances the brand identity, increases customer engagement, and drives growth.
• Oversee all marketing operations, ensuring brand consistency across various channels and touchpoints.
• Develop key metrics to measure, assess, and report on the effectiveness of marketing initiatives and campaigns.
• Lead, mentor, and develop the marketing team, fostering an environment that encourages creativity and innovation.

Required Qualifications

• A bachelor’s degree in Marketing, Business, or a related field. A master’s degree or MBA is preferred.
• Exceptional knowledge of modern marketing techniques and platforms.
• Excellent leadership, communication, and strategic thinking skills.
• Proven ability to develop and implement successful marketing and brand strategies.
• Proven experience in a senior marketing role, with a strong emphasis on branding.
• Strong understanding of the education technology industry.
• Experience in managing and developing high-performing teams.
• Come from a SaaS background. Ideally, you have Edtech exposure.

Why Join

You will be part of a rapidly growing company that values creativity, intellectual curiosity, and ambition. You'll work with a diverse team of passionate professionals committed to transforming the world of learning. We offer a competitive salary and benefits package, a flexible work environment, and the chance to make a real impact on the future of education.