Assistant Vice President (Avp) Of Strategic Media & Channel Marketing

Title: Assistant Vice President (AVP) of Strategic Media & Channel Marketing
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – the brand’s artistic signature. David Yurman collections are available at 50 retail stores throughout the United States, Canada, Hong Kong and France and at over 300 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
Our Values
At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family’s guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
Overview
As the Assistant Vice President of Strategic Media and Channel Marketing, you will be responsible for leading and implementing the strategic media initiatives of the organization and the channel (retail / wholesale) marketing. You will oversee the planning, development, execution and real-time performance tracking of media campaigns that align with the company's objectives and drive business growth. You will also leverage our Retail and Wholesale partners co-op budgets and JBP agreements to influence, plan, develop, execute strong plans and track performance to adjust plans / optimize results.
This role requires a deep understanding of the media landscape, media platforms (including ad formats, targeting, bidding strategies etc.), strong analytical skills, and the ability to collaborate effectively with cross-functional teams.
What You’ll Do

• Track and analyze the performance of media campaigns, using key metrics and data analytics tools.
• Channel Marketing
• Translate insights into actionable recommendations to enhance media planning and execution.
• Prepare regular reports and presentations to communicate all areas of oversight including campaigns, events, and co-op media performance to key stakeholders.
• Support the strategy, development and implementation of 360 global marketing plans for the retail and wholesale business channels, prioritizing opportunities and investments across markets/doors/accounts to deliver on business goals.
• Cross-Functional Collaboration:
• Stay abreast of industry trends, consumer behavior, and competitive media strategies.
• Collaborate with internal teams, including marketing, communications, and creative, to ensure cohesive media campaigns.
• Develop and execute comprehensive strategic media plans to support the organization's marketing and business objectives.
• Collaborate closely with internal teams, including marketing, creative, analytics, e-comm, and the DY Commercial Org (Retail, Wholesale), to align media strategies with broader organizational goals.
• Provide strategic recommendations and executional oversight for ongoing commercial needs via co-op media, mall marketing, in-store activations and events, and VIC experiences.
• Foster strong relationships and serve as single-point-of-contact with media agencies, vendors, and other external partners.
• Strategic Media Planning and Execution:
• Provide actionable insights and recommendations for optimizing media strategies and tactics.
• Media Buying and Negotiation:
• Identify training and development opportunities to enhance the team's skills and expertise.
• Identify target audience segments, media channels, and messaging strategies to optimize reach and engagement.
• Foster a collaborative and innovative work environment that encourages professional growth and development.
• Effectively communicate media plans, objectives, and results to stakeholders at all levels.
• Manage media budgets and make informed decisions on media investments to maximize ROI.
• Campaign Performance Analysis:
• Team Leadership and Development:
• Negotiate favorable media rates and contracts with media partners, ensuring cost-effectiveness and value.
• Partner with commercial leads to support key sales driving initiatives including new store / account openings, product / collection launches, and special promotions.
• Lead and mentor a team of media professionals, providing guidance, feedback, and support.
• Market and Competitive Intelligence:
• Servant leader mindset to mentor, sponsor and apprentice future talent in personal organization and across enterprise
• Conduct thorough market research and analysis to identify optimal media buying opportunities.

Key Requirements

• Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights.
• Outstanding communication and presentation skills.
• Bachelor's degree in marketing, communications, business, or a related field.
• Strong leadership and team management abilities.
• Proven experience in developing and executing successful media campaigns.
• Excellent negotiation and vendor management skills.
• Ability to thrive in a fast-paced, dynamic environment.
• In-depth knowledge of media channels, including traditional, digital, social, and emerging platforms.
• Proficiency in media planning and analytics tools.
• Minimum of 10+ years of experience in strategic media planning, buying, and execution.
• Results-oriented mindset with a focus on driving business growth.

Location: New York, NY (TriBeca)
Working Mode: Hybrid
Travel: N/A
Estimate Salary Range: $215,000-280,000
Base pay is one component of David Yurman’s total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.
Diversity, Equity & Inclusion at David Yurman
As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees’ backgrounds and perspectives. We will always advocate for equity and inclusion for all.
David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender.