Head Of Paid Media

HEAD OF PAID MEDIA

AKA NYC is an award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. With a focus on creativity, innovation and consumer experiences, we have a proven record of delivering cross-platform campaigns that get results for new brands and iconic institutions alike. Our clients include Harry Potter and the Cursed Child, The Metropolitan Museum of Art, Edge at Hudson Yards, YMCAs of Greater New York, and many others.

Reporting to the agency SVP of Media and Client Services, the Head of Paid Media oversees and manages our holistic in-house paid media planning and buying team. This is a full-time exempt position that is based in New York City.

WHAT YOU’LL DO:

Lead and mentor: You will lead, develop and manage the AKA media team to deliver best in class service to our clients.

Offer exceptional client Service and build client relationships: You will be a primary point of contact and relationship holder of a select number of our high-profile media clients. You will oversee the media team to offer exceptional service to internal stakeholders and external clients.

Share your passion for all things media: You are passionate about all forms of media, love to spot a new opportunity or media first, get pumped when you see successful results from media campaigns. You will drive the team to always question the expected and provide bespoke, tailored media plans for each of our clients. You will pitch campaigns and new media initiatives to our clients with passion and belief.

Be a critical thinker: Working with our in-house Business Intelligence team, you will assess and report on the success of our campaigns, making pro-active recommendations to your team and/or your clients where necessary.

Big-Picture thinking: You will contribute to the agency’s commercial and business objectives.

New Business: You will share responsibility to promote and raise profile of the agency with clients and new business prospects.

Client and Partner Liaison and Management

• Deliver expert knowledge of all forms of media and understanding of supplier needs.
• Collaborate with client account leads to develop strategic media approach on select accounts
• Evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)

Media Planning and Buying

• Encourage and facilitate big picture strategy (media attribution modeling, etc.)
• Plan, communicate, negotiate, buy, and implement effective and constantly improving media strategies for client campaigns, ensuring client aims are fully understood and met.
• Maintain and build upon thorough understanding of the digital media landscape.
• Identify and propose new and improved services for full service and media-only clients.

Finance

• Deliver monthly financial departmental report at leadership level.
• Undertake monthly financial reviews to monitor billing, pre-payment. etc.
• Oversee the department’s finances.

New Business and Communication

• Maintain awareness of upcoming potential new business from both existing and new clients and follow up on potential leads.
• Contribute and assist in the delivery of pitches for new full service and media-only business as and when required.

WHO WE’RE LOOKING FOR:

• Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns across brand and performance objectives.
• Experience in a senior role, leading and mentoring a team.
• Passionate team player and self-starter with an entrepreneurial spirit.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively.
• Excellent written and verbal communication skills.
• 12+ years minimum experience in paid media advertising or related role at an advertising agency.

WHAT WE OFFER:

• A generous PTO entitlement, including:
• Training and Development fund up to $1,000 per employee, per year
• Pet-friendly office
• 5 paid sick days per year
• Paid 4-week sabbatical with 10 years of service
• 100% employer-paid healthcare for employees
• 3 personal/mental health days per year
• ½ day Summer Fridays between mid-June and Labor Day
• 12 paid public holidays per year
• A competitive salary between $140k – 165k, commensurate on market and experience
• Student loan repayment assistance (or tuition assistance) up to $5,000 with 6 years of service
• WFA for 2 weeks in August
• Minimum 4 weeks paid parental leave, increasing with years of service (to a max of 12 paid weeks)
• 100% employer-paid dental care for employees
• 20 days vacation per year, increasing with years of service (to a max of 25 days)
• Flexible 40-hour week built around core hours M-F, 10AM-5PM
• Hybrid position: minimum three days per week in office.

A Note on Diversity and Inclusion

At AKA, we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative, and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

AKA NYC requires all new hires to be fully vaccinated against COVID-19 prior to the first date of on-site work. As required by applicable law, AKA will consider requests for Reasonable Accommodations.

Sound like a good fit? We’d love to hear from you!

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