Vp, Director Of Engagement Strategy

The VP Engagement Director is responsible for defining the client’s overall digital strategy. The job requires that close attention be paid to how the digital channel works to bring to life the brand positioning and overall campaign communications architecture. This includes determining which digital and social platforms will be leveraged and defining/refining the role for each with the communications ecosystem. Once the strategy is established it is the digital/social strategist’s responsibility to: define the content strategy required to bring the platform strategy to life, write creative briefs, and work with creative and user experience leads to develop the creative and user experience required to bring the channel to life. This position is client-facing and requires strong client presentation skills.

RESPONSIBILITIES

* Develop digital/socialmarketing strategies

* Determine digital/social channels to be leveraged and ideate tactics that align with digital strategy

* Understand how digital content moves through today’s digital landscape and define relevant and impactful content strategies for client’s digital channels (including website)

* Know that content is king and go that extra mile to ensure that our clients' content solutions will have impact

* Write inspiring creative briefs and brief in-house teams or partner agencies to develop the content/experience needed to bring channels to life

* Monitor trends in digital and social media

* Help populate digital/social customer profiles and personas; identify unmet needs, hypothesize key customer problems/digital solutions

* Work with the analytics group to report insights gained and effectiveness of digital activities

* Evaluate websites and other digital experiences based on qualitative design/functionality assessments as well as quantitative performance metrics

* Create clear, compelling content for client presentations, POVs, and other deliverables

* Participate in client workshops, presentations, and other working sessions as required.

* Collaborate effectively with colleagues from a range of disciplines including Strategy, Creative, Account Management

REQUIREMENTS

* 10 years’ experience in either content, social media or digital strategy

* Understanding of Social Media platforms and their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, etc.) and how each platform is used by consumer and marketers

* Experience with website development (have participated from a strategic perspective in a website development/redesign project)

* The ability to strategize an engaging social/digital experience, that utilizes multiple platforms to tell/create a compelling brand story

* Experience developing digital creative briefs, business requirements, and strategic frameworks for programs, campaigns, messaging/content

* Have had exposure to brand positioning development

* Research/analysis skills including online listening, competitive/marketplace auditing, trend analyses (hot topics)

* Exceptional written and verbal communication skills. Ability to communicate complex or digital/social concepts to a non-technical audience

* Exhibits the ability to jump from the creative side of marketing to analytical side

* Creative, diplomatic, cool under pressure and strong interpersonal skills

* Passion for and knowledge of current and emerging technologies

* Big-picture thinking plus relentless attention to detail

* Demonstrated success working in fast-paced, highly collaborative team environments.

* Entrepreneurial spirit and instinct for creative problem-solving

* Bachelor’s degree (in marketing, communications, or advertising a plus)

Salary

$165,000 to $189,900 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.