Vp, Digital Strategy Jobs

Company Overview

Amsive is a data-centric omnichannel marketing services agency with approximately 1,000 employees. The agency’s roots are in digital/direct marketing and graphic communications and over the past 5 years have transformed into a leading strategic marketing services agency with a diversity of strategic offerings and solutions for marketing clients. We have brought together award-winning teams with deep data resources, expert marketing channel execution and industry experience across many client verticals. We bring our clients’ marketing to life by shaping strategy, identifying audiences, developing creative, and executing omnichannel communications across digital, direct mail and traditional media. We offer competitive wages, excellent benefits, and a positive work environment designed around the commitment to mutual respect and the challenge of contributing to the continued success of our organization. Explore our culture.

• This is a REMOTE position. Candidates can be located anywhere in US Time Zones.**

Are you a dynamic and visionary leader with extensive experience in the digital marketing industry? Do you thrive in a fast-paced agency environment, driving strategic initiatives and delivering exceptional results? If so, we have an exciting opportunity for you to join our team as the VP, Digital Strategist.

The successful candidate will be responsible for the hands-on planning, coordination, and management of key deliverables for digital strategies that include search, social, programmatic media and related content and interactive strategies across several key accounts within the organization. You will serve as a client facing point of content and key liaison with our account leadership team for the delivery of developed digital strategies within our omni-channel marketing clients, with a particular focus on healthcare and finance. You will be responsible for driving the strategic digital conversation with clients, communicate ongoing progress against strategy and work internally with our implementation team of subject matter experts across digital channels. You are a difference maker and key part to the success of many client programs.

Job Responsibilities:

• Work with clients to conceptualize digital experiences that achieve business objectives in a measurable and meaningful fashion.
• Develop comprehensive media mixes, allocations, and targeting methods that include organic and paid channels as SEM, social media, programmatic display, OTT/CTV, linear and addressable TV, podcast and internet radio, direct mail, etc.
• Monitor and analyze campaign performance metrics, identifying areas for improvement and optimization to drive measurable results.
• Recommend engaging earned and paid media strategies to drive brand awareness, direct response, new customer acquisition, and retention or loyalty.
• Conduct in-depth market research and analysis to identify emerging opportunities, competitive landscapes, and consumer insights and translate those findings into actionable strategies.
• Analyze and interpret campaign data to derive insights, optimization strategies, and ensure real, measurable success.
• Stay up to date with industry best practices and regulations to ensure compliance and adherence to industry standards, particularly in highly regulated industries such as healthcare, alcohol, financial lending, etc.
• Work with analytics teams to suggest meaningful attribution models and reporting options.
• Lead the development of full funnel, multi-channel digital strategies tailored for individual clients and audiences.
• Provide thought leadership and guidance on emerging digital trends and technologies, helping to shape the company's digital marketing approach.
• Cultivate strong client relationships, serving as their strategic partner and trusted advisor. Conduct in-depth client consultations to understand their unique needs, challenges, and goals, and translate those insights into actionable and results-oriented strategies.

Qualifications:

• 10+ years of multi-channel strategy experience
• Strong analytical and strategic thinking skills, with the ability to translate data into actionable insights and strategies.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Proven track record of success in a leadership role within a digital marketing agency.
• Strong knowledge of search, social and programmatic media, comfortable navigating tools and publisher platforms as needed
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
• A passion for staying at the forefront of digital marketing trends and technologies.
• Must have digital agency experience.
• Strong business acumen and a client-focused mindset.
• Deep understanding of digital marketing channels, tools, and platforms.
• Demonstrated experience in managing and developing high-performing teams.

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees. It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

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