Vp, Content & Creative Jobs

About Us

There is nothing like the feeling of a good night’s sleep. Cozy, wrapped-up-in-a-heavy-blanket sleep. Fire crackling, curtains drawn, DO NOT DISTURB kind of sleep. *Hygge stuff. That’s the kind of sleep we’re talking about. 85% of people agree sleep is a key to their wellbeing, but more than 50% of people are unsatisfied with their own sleep. Whether it’s stress, interruption, work, children, people need help getting great rest!

Hatch is on a mission to help everyone in the family get great sleep. Getting high quality sleep improves focus, energy, and performance no matter what you love to do in your life. We make bedside sleep devices and original content to help people wind down, sleep deeply and rise rested and relaxed. Led by Rest, the #1 baby registry item on Amazon, and Restore, our Award-winning adult focused product, we have helped over 3 million sleepers of all ages find space for rest in their lives.

The Opportunity

Our Content team is growing and we're looking for a leader to join us in our mission to help people get their best sleep. Audio content is an essential part of our optional subscription service. You will lead the team responsible for the ideation, development and production of that content for adults and kids. You will be a member of the Hatch executive team advocating for your group and cross-functionally sharing at that level. You can think of this role as having three parts: (1) run the content team effectively with superior people + department management, (2) finalize, communicate, continue to evolve our content strategy and share widely across the organization, and (3) actively participate as a member of the executive team and help make key strategic company decisions.This role will report to the CEO of Hatch, Ann Weiss. This person must be based in the United States or Canada. Hatch is based out of California, so this role would be asked to be available during PST/PDT hours.

What You’ll Do

Within 3 Months you will:

• Have relationships with all executives and key cross functional partners
• Absorb written content strategy and be beginning to identify how you believe it should evolve
• Do a skills assessment of existing team and identify gaps you need filled
• Know content team members as individuals and professionals
• Regularly use Rest (kid product) and Restore (adult product)
• Be familiar with our existing content library and customer usage

Within 6 Months you will:

• Make our kids characters come to life by adding a visual representation of them in video and/or other visual media
• Have a deep understanding of how customers consume content and what is most beloved by whom.
• Documented process for content concepting, scratch testing, development and roll out
• Understand your budget for content creation and feel prepared to make forward looking asks.
• Have a deep understanding of how our content appears in-app and advocate with the product team for the evolution of the content promotion and curation.
• Contribute to cross functional executive team strategic discussions.

After 1 Year:

• We have content that our customers tell their friends about and that our marketers are clamoring to use externally to promote Hatch
• Our content includes audio, video and dynamic light

What You’ll Bring

• Work with the product and analytics teams to develop content measurement and performance framework
• 10 years+ developing world-class content
• Ability to create a differentiated and compelling audio content strategy that accomplishes our goal of helping everyone in the family get good sleep. Goal is to make people want to put down their phone, turn off the TV and get in bed to wind down and rise with our audio content.
• Develop a system to get scrappy feedback on content concepts and scratch content that informs content development
• Inspire the company to believe in our content strategy
• Ability to nurture and build a team to create differentiated and compelling content that speaks to our core kid and adult audiences.
• Be a high contributing member of our executive team
• Able to build a multi-quarter rolling content plan in support of the strategy
• Consistent track record of successfully leading creative teams
• Create meaningful productive and rich cross functional relationships
• Help bring creative culture to the company
• A highly collaborative leader who can set a vision, build trust, and get results cross functionally

Why You Will Love Working at Hatch!

• Our team is collaborative, fun, and brilliant!
• We let you take care of what you need by offering a flexible/remote work environment
• You have an opportunity to make a large impact in people’s lives
• We have an amazing leadership team that truly values its employees and lives our company values each and every day.
• We are certified as A Great Place to Work! 97% of our employees have reported that Hatch is a great place to work.
• We delight our customers with something everyone needs: a good night’s sleep!
• We are backed by world class investors including True Ventures and have strong revenue growth.

We also take care of you through our comprehensive compensation package and many other perks and benefits including:

• 401(k) match with no vesting schedule
• Many other spontaneous perks
• Financial Support for Family Planning
• 12 free therapy sessions on Samata Health's platform
• Discount program from popular brands in travel, entertainment and retail
• 16 weeks paid parental leave for those important moments in life
• Remote office allowance
• 100% paid medical, dental, and vision for employees and 80% coverage for dependents
• Friends and Family discount on our products
• Monthly Internet reimbursement allowance
• Meaningful equity

Designed by experts and loved by parents, our Rest family includes Rest, Rest+, Rest Mini, and Rest (2nd Gen)—all-in-one sleep products designed for babies and kids that can be controlled remotely. Hatch Restore is a fully-customizable product geared toward helping adults sleep well. As an all-in-one sleep assistant, Restore helps people personalize their perfect night of slumber. Launched in 2014 by parent entrepreneurs Ann Crady Weiss and Dave Weiss, and featured on “Shark Tank” in 2016, Hatch is headquartered in Menlo Park, California.

We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.