Creative Strategist, Karmalab Jobs

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TL;DR - We’re looking for a Creative Strategist to join Reddit’s KarmaLab team.

What on earth is KarmaLab? Great question. KarmaLab sits within Reddit’s advertising sales organization and acts as a conduit between brands and Reddit culture. Our primary job is to help advertisers understand how to show up on Reddit to support their business goals. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive group of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers on this wild ride we all call “the internet.”

More about you…

First and foremost, you are passionate about brand and performance advertising, culture, and know Reddit like the back of your proverbial hand. You will be closing the gaps between brands and the every-day magic of Reddit by mining the platform for insights and transforming them into Reddit-centric creative concepts.

What You’ll Do

• Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities with a focus on QSR and CPG business verticals
• Invent ad concepts and campaigns that balance the needs of our clients with the tastes of our audience.
• Act as a creative consultant and platform expert to Reddit’s advertiser sales teams, with a concentration in QSR and CPG.
• Help translate client value propositions into language and visuals that Redditors find appealing and actionable.
• Create deliverables in the form of narrative-driven presentations, white papers, and digital or IRL workshops that convey Reddit’s Business proposition creative success strategies in support of specific business goals.

Who You Are

• You thrive in a fast-paced, deadline-driven environment
• You’re a collaborator with powerfully persuasive written & verbal communication
• You’re comfortable commanding a room (or Zoom) to champion Reddit’s creative possibilities and platform efficacy
• You have a body of creative work that champions your brilliant thinking
• You demonstrate creative flexibility & curiosity…You approach new challenges, clients, verticals and markets with equal enthusiasm
• You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma)
• You possess a keen ability to shift perspective with ease to see opportunities through the lens of both the Reddit communities and a brand, creating something wonderful in the space between

Minimum Qualifications

• Ability to prioritize and manage multiple tasks and projects
• 6+ years of experience in advertising, PR, media, and/or social media
• Proven understanding of the relationship between creative agencies, media agencies & brands
• Proficient in Keynote/PPT, Google Slides and Adobe Photoshop/Adobe CC

Preferred Qualifications

• Experience writing professionally for the internet–blogs articles, social media
• Media platform and/or creative agency experience

Benefits

• Personal & Professional development funds
• Comprehensive Health benefits
• 4+ months paid Parental Leave
• Workspace benefits for your home office
• Family Planning Support
• 401k Matching
• Paid Volunteer time off
• Flexible Vacation (please use them!) & Reddit Global Days Off

Pay Transparency

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The Base Pay Range For This Position Is

$129,226—$193,838 USD

Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].