Sr. Creative Lead - Loyalty

Position Summary

This role will drive, innovate, and enhance the digital customer journey in lockstep with the larger Omni Channel Creative Team. The Sr. Creative Lead - Digital will work closely with the CRM/Personalization/Loyalty and Retention strategy teams to bring digital experiences to life —leveraging a consumer centric mindset. Working with a dedicated creative team, this role will develop creative strategies, experiences, and storytelling through a brand-right, digital first lens. This role will work closely with multiple business stakeholders, cross-functional creative teams, in addition to operational and production partners to streamline creative development and ensure the digital brand experience executes successfully, with purpose. This role reports into the Creative Director – Digital.

The Sr. Creative Lead role is a Creative Innovator, Strategic Thinker, and a Proactive Cross-Functional Partner. This role has an established command for digital design, executional excellence and makes quick informed decisions. This role understands the importance of digital work in the Omni Journey and its impact on the business — this role connects the dots. The Sr Creative Lead can successfully work individually or within different team builds — consistently delivering elevated, informed work given an evolving brand and a demanding business. This role navigates challenges and leverages relationships to land solutions and solid recommendations with agility. An offensive partner, the Sr Creative Lead role is a forward thinker who drives improvement on all projects while simultaneously thinking big — developing best practices for overall success. Most importantly, this position delivers differentiated ideas tied to the business — maximizing the power this channel’s work has to inspire, communicate and drive action.

Essential Duties & Responsibilities

• Global Production Team and Freelance Production Direction & Oversight
• Retention marketing: concept, development, and design – digital first executions
• Cross Functional Strategy Team Collaboration
• CPL marketing: concept, development, and design – digital first executions
• Loyalty brand and retention art & design direction

Qualifications (Knowledge, Skills & Abilities)

• Passion for sports and retail
• Command of applied creative strategy, critical thinking and wireframe development
• Solid portfolio showing best in class solutions with a high level of design excellence
• Command of the Adobe Creative Suite
• Ability to navigate ambiguity and build relationships cross-functionally
• Ability to art direct shoots as needed
• Working knowledge of Salesforce, Workfront, Keynote, and Miro programs/platforms. Bonus: Figma, Smartsheet
• Command of digital visual systems and structures: typography, design, photography
• Command of visual and written communication
• Solid understanding of UX/UI

Education And / Or Experience

• BFA or similar
• 9+ Years in a digital design role, minimum 5yrs e-comm specific
• Expert storyteller who knows how to balance brand and commerce

Other Requirements

• Travel: Less than 5%, as needed
• Location: Remote

Relocation

• No relocation provided (remote)

Base Salary Range: $109,112.00 - $150,029.00

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual’s relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.