Cx Field Marketing Manager

We are seeking a high-performing CX Field Marketing Manager to amplify our Customer Experience story. As the Field Marketing Manager of CX, you will play a pivotal role in driving and executing our demand generation strategy, ensuring a consistent flow of high-quality leads and supporting our overall CX business growth. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to ensure alignment on campaign priorities and initiatives.
About The Role

• Coordinate and execute webinars, events, and 3rd-party trade shows, including content/topic creation, audience acquisition, logistics, and post event follow up
• Foster close collaboration and communication with the sales team to ensure alignment on lead qualification, handoff processes, and feedback loops
• Monitor and analyze key performance campaign metrics: MQLs, conversion rates, pipeline velocity, and ROI, to measure the effectiveness of demand generation initiatives. Provide regular reports and insights to stakeholders and leverage data to drive data-driven decision making
• Manage vendor relationships, onboarding, administrative tasks, day-to-day communications, and traffic
• Collaborate with product marketing and integrated marketing teams to create customer-centric content and assets that align with CX initiatives such as blog posts, case studies, and videos, engage customers at different stages of the buyer's journey
• Plan, coordinate, and execute integrated, multi-touch campaigns across various channels which includes field events (virtually and in-person), targeted emails, ABM, etc. to achieve pipeline targets
• Develop and implement a CX demand generation strategy by identifying our ideal customer profile, understanding their needs, and creating compelling messaging to attract and engage potential customers
• Understand the full buyer’s journey and proactively consider how marketing can support at every stage in the journey

You Have

• Outstanding written, communication, and presentation skills
• Experience with planning and execution of regional events, digital campaigns, webinars, content syndication, and other third-party sponsorships
• Must be high energy, passionate, and have a positive “can-do” attitude
• Results-oriented, with a strong focus on analyzing marketing campaign performance and uncovering actionable insights from data
• Solid understanding of sales and marketing personas, use cases, and B2B industry as a whole
• Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
• Detail-oriented and motivated to hit quarterly targets
• Bachelor's Degree preferred
• Strong analytical and data-driven mindset with experience in tracking and reporting on campaign performance
• 8 or more years of field marketing experience, supporting sales, building campaigns within B2B (preferably with Customer Experience)
• Excellent project management skills and ability to manage multiple projects simultaneously with a preference for candidates experienced with Asana, Jira, or similar tools
• Strong ability to multitask and prioritize effectively with demonstrated ability to work in a dynamic, fast-paced, team environment

Minimum
Salary Range or On Target Earnings:
$89,800.00
Maximum
$209,600.00
In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value.
Information about Zoom’s benefits is on our careers page here.
Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
We also have a location based compensation structure; there may be a different range for candidates in this and other locations.
Work Styles at Zoom
In most cases, you will have the opportunity to choose your preferred working location from the following options when you join Zoom: in-person, hybrid or remote. Visit this page for more information about Zoom's Workstyles.
About Us
Zoomies help people stay connected so they can get more done together. We set out to build the best video product for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.
We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Here, you’ll work across teams to deliver impactful projects that are changing the way people communicate and enjoy opportunities to advance your career in a diverse, inclusive environment.
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We believe that the unique contributions of all Zoomies is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. Zoom is proud to be an equal opportunity workplace and is an affirmative action employer. All your information will be kept confidential according to EEO guidelines.
We welcome people of different backgrounds, experiences, abilities and perspectives including qualified applicants with arrest and conviction records and any qualified applicants requiring reasonable accommodations in accordance with the law. If you need any assistance or accommodations due to a medical condition, or if you need assistance accessing our website or completing the application process, please let us know by emailing us at [email protected].