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Company | Warbler Labs |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Transportation, Logistics, Supply Chain and Storage,Internet Publishing |
Expires | 2023-07-02 |
Posted at | 11 months ago |
Founded by two ex-Coinbase employees and backed by top investors including Andreesen Horowitz, Coinbase, IDEO, and Kindred Ventures, Goldfinch is a decentralized credit platform that is using crypto to empower financial inclusion around the world.
- Develop and own Goldfinch’s content marketing strategy across our owned and earned channels (Email, Twitter, LinkedIn, PR, etc.)
- Collaborate closely with Growth Marketing to ensure our owned channels work in concert with our paid channels, telling a customer-centric story that drives conversions
- Develop key content franchises across topics like customer education, thought leadership, and product marketing, drawing input from Product, Credit / Investment, and Investor Relations teams
- Help us to experiment with sponsored, owned, and/or virtual event strategies to raise brand awareness and acquire new customers
- Translate your content marketing strategy into engaging content for various formats, including email campaigns, blog articles, white papers, case studies, video, webinars, social media, and web copy
- Leverage data, customer, and market insights to inform your strategy, measure channel performance, and optimize channel engagement and growth
- Potential to manage full-time or external resources in support of your marketing strategy, ensuring productivity, budget, and ROI
- Proven track record of developing and executing successful content marketing campaigns across various channels
- The Salary range for this role is 125,000 -175,000
- 5+ years of experience owning integrated marketing and digital content strategy, preferably in the fintech or alternative asset space
- Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously
- Strong analytical skills and experience using marketing analytics tools to monitor and optimize campaign performance
- Excellent storytelling skills and the ability to create clear, compelling, and consistent narratives that resonate with our target audience
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