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Marketing Programs Manager Jobs
Company | Ledger Bennett |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-09-24 |
Posted at | 8 months ago |
Us.
We’re on a mission to be the biggest B2B agency in the world. How? By rethinking what B2B agencies can deliver. By going further than just building campaigns that lead to MQLs. By developing strategies that keep working post-sale and building deeper, more meaningful customer relationships.
We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.
As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans, all with the support of a fully-fledged global marketing agency.
Sound good to you?
The role.
We are looking for a Marketing Programs Manager responsible for execution, management, optimization and performance of global marketing campaigns across the organization. This role will bring together all marketing stakeholders to build and execute a comprehensive go to market strategy that engages our audience through all phases of the customer journey. In this role, you will collaborate cross-functionally with various teams within the wider business.
What You’ll Be Doing
- Create and execute marketing campaigns across channels
- Create campaigns with unique audience segmentation
- Rigorously test and continually optimize current campaigns and channels
- Work to have a deep understanding of audiences, product suite and how to drive net new audiences and increase engagement and adoption for our current audiences
- Vendor management to deliver quality campaigns to market in a timely manner
- Have a good understanding of digital marketing
- Collaborate cross-functionally to develop messaging and creative
- Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing
You.
- Understanding of budgets and work closely to maximise spend
- Experience with Wrike project tracking software a plus
- Extremely strong collaboration skills - with experience working across other Marketing teams (product marketing, content marketing, digital marketing)
- Event management experience a plus but not required
- Proven ability to drive customer demand, growth and engagement
- 3+ years of campaign management experience with B2B audiences at a high growth / high tech company
- Strong analytical skills with a passion for testing and measuring results
- Be adept at communication across all channels
- Be a "People Person"
- Think out of the box
- Operational experience working in a large global organisation
- Proven experience with audience segmentation
- Excellent project management skills with ability to manage multiple projects simultaneously
- Experience building strategy and execution of marketing campaigns across various channels
- Client focused and seek delivery excellence
- Be creative at problem solving
- Be project management focussed with a close eye on the detail
Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are: www.fluidtalentsolutions.com
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