Marketing Operations Analyst Jobs

The Global PayPal Revenue Operations team supports the functions essential to the global sales force. These include planning, sales training and onboarding, process optimization, compensation design and administration, sales tools management and administration, sales, and reporting.

The Marketing Operations Analyst is responsible working closely with internal and external stakeholders across PayPal to establish and support Top of the Funnel processes, practices, and technology tools to drive revenue.

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The Marketing Operations Analyst is a member of the Global Sales Revenue Operations team and partners with the sales and marketing teams globally to drive operational efficiency, effectiveness, and analytics support to ensure revenue attainment.

This role will be a key player within the Global Lead Management practice, focusing on the very top of the sales leads funnel –looking at Marketing leads, lead flows, and governance within tools to enable monitoring, routing, reporting, attribution for leads. Responsibilities include but are not limited to the following:

• Serve as a central point for discovery & standardization of demand generation and lead management processes and practices as well as establishing data standards across marketing segments and geo regions as it relates to Top of Funnel activities.
• Develop and gain agreement of definitions and oversight for MAL, MQL, SAL as well as unqualified leads reason codes.
• Document KPIs and reporting requirements and work closely with the Marketing and Sales analytics teams to reflect these in the lead dashboard.
• Document, prioritize and socialize asks / pitch decks for annual budget and roadmap planning.
• Establish and apply scoring and grading datapoints for data-quality reporting and creating sales triggers
• Establish ongoing lead object hygiene: rules and cadence for merging records, archiving records, mitigating bot attacks on marketing webforms (in partnership with DBM and tech teams), and lead enrichment to enable automated segmentation & personalization
• Build/maintain the marketing portion of the funnel and partner with other departments on how those fit into the full funnel across RevOps, Sales, CSM, Sales and Marketing Analytics.

Job Requirements

• Ability to support relationships that enable collaboration with and influence of Revenue Operations senior management, sales/service senior management, and cross functional stakeholders equally.
• Self-starter with a keen attention for detail and an ability to manage multiple tasks and projects simultaneously.
• Prior experience with process mapping, design, and technical documentation of processes being implemented
• Excellent project, task management and communication skills working with core-cross functional teams. Informing and updating stakeholders of updates. Managing expectations and timelines.
• Strong program management skills to implement cross functional change and coordinate cross functional teams.
• Flexibility to work with colleagues in multiple time zones, mainly in North America, but occasionally in Europe and Asia.
• Minimum of 2 years’ experience within sales management, sales/revenue operations, customer success management, or in management consulting roles for these functions. Industry knowledge in technology, payments, or fintech is preferred.
• Working knowledge of Salesforce Sales Cloud, Marketing Cloud, Pardot, and other Martech stack products
• Able to manage ambiguity and shift priorities when needs change.
• Requires an understanding of standard business practices related to Sales or Customer Success processes and systems generally. Experience on projects improving these processes, is a plus.
• Clear, analytical thinker with intellectual curiosity.