Analyst - Marketing Enablement

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The Marketing Enablement Team, within US Consumer Marketing Services, is responsible for the campaign strategy, operations, and technologies to help us reach consumers more effectively and efficiently with new and emerging benefits of Membership. The Analyst, Marketing Enablement will join a newly formed team focused on core campaign management for Banking products and services, including Amex Savings, Rewards Checking, Wealth Management and Insurance. Core to our strategy to diversify how our customers engage with Membership, this team will build and manage customer acquisition and loyalty marketing campaigns spanning email, direct mail, on-site, off-site, and mobile.

This individual will report to the Director of Campaign Strategy & Operations and join a team of hardworking marketers charged with improving the efficiency, agility, and sophistication of our core business operations. A highly collaborative leader, this Analyst will partner extensively across teams including Marketing, Marketing Operations, Legal, Compliance, Channel Managers, and Technology.

Key Responsibilities

• Campaign Capabilities: Drive assessments of key needs in end to end marketer experience focused on Campaign Kickoff & Planning, Targeting & Eligibility, Creative Review & Approval, and Marketing force Migration and weigh in on strategies to better integrate Banking into Card marketing technology.
• Strategic Planning: Partner closely with marketing, operations, and technology teams to assess marketing strategies, identify campaign needs, and define implementation plans and corresponding campaign pipelines for marketing executions.
• Monitoring & Controls: Institute processes to identify campaign breakdowns impacting Operational Excellence, identifying trends, and proactively recommending solutions to reduce friction in the end-to-end marketer experience.
• Campaign Management: Manage campaign kickoff, build, testing, launch and ongoing troubleshooting for communications spanning multiple channels. Frequently partner with Marketing, Operations, Channel Managers, Technology, Marketing Compliance Review, Creative Governance Teams to ensure on-time and compliant delivery in market.
• Training & Development: Conduct side by side trainings with marketing consultants focused on bringing new campaigns to market and assist with campaign set-up across channels.

Minimum Qualifications

• Strong mix of analytical and critical thinking skills to implement impactful solutions that get results
• Demonstrate collaborative approaches to drive a project/initiative to completion
• Strong attention to detail, serving as a process-focused problem solver
• Experience with training, onboarding, or people management is a plus
• Marketing campaign execution experience within financial services preferred
• Project management experience and organization skills, with the ability to manage tight timelines and multiple priorities while driving flawless execution
• Effective written and verbal communication skills, building and using relationships to create solutions
• Desire to learn on a fast-paced, results-oriented, dynamic team

Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries
• Career development and training opportunities
• Flexible work arrangements and schedules with hybrid and virtual options with Amex Flex
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free and confidential counseling support through our Healthy Minds program
• Free financial coaching and financial well-being support
• 6% Company Match on retirement savings plan
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Bonus incentives
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.