Marketing Analyst - Xtrackers

About DWS:

DWS Group (DWS) is one of the world's leading asset managers with EUR 821bn of assets under management (as of 31 December 2022). Building on more than 60 years of experience, it has a reputation for excellence in Germany, Europe, the Americas and Asia. DWS is recognized by clients globally as a trusted source for integrated investment solutions, stability and innovation across a full spectrum of investment disciplines.

We offer individuals and institutions access to our strong investment capabilities across all major asset classes and solutions aligned to growth trends. Our diverse expertise in Active, Passive and Alternatives asset management – as well as our deep environmental, social and governance focus – complement each other when creating targeted solutions for our clients. Our expertise and on-the-ground-knowledge of our economists, research analysts and investment professionals are brought together in one consistent global CIO View, which guides our investment approach strategically.

DWS wants to innovate and shape the future of investing: with approximately 3,500 employees in offices all over the world, we are local while being one global team. We are investors – entrusted to build the best foundation for our clients’ future.

About Xtrackers:

Xtrackers by DWS is one of the leading issuers of exchange-traded funds (ETFs) globally. Through our US business, we aim to provides investors with innovation, access and value through its established range of US-listed ETFs across equities, fixed income, smart beta, and award-winning ESG exposures. Xtrackers ETFs have provided US investors with currency-hedged exposure to international markets for over a decade, as well as efficient access to hard-to-reach markets such as mainland China equities, while the Xtrackers ESG core range targets major asset classes at exceptionally cost-effective fees.

About the Xtrackers Marketing team

The Xtrackers Marketing team is committed to strengthening the perception and reputation of Xtrackers and DWS as one of the world’s premier ETF providers and respectively asset manager. The team produces impactful, engaging content, harnessing the full spectrum of channels available in support of the Xtrackers business objectives. Our culture is marked by performance, productivity, collaboration, and the constant pursuit of improvement.

The Xtrackers Marketing team is responsible for developing and leading our marketing strategy and tactics for Xtrackers ETF / ETC offering around the globe. The team works closely with all other marketing & communications functions as well as our product and sales functions to define and constantly update the narrative, messaging, relevant channels and formats for their audience.

Building relationships with the Client Coverage / Sales teams and working closely with the Digital Marketing, Events, Social Media, Content and Product teams, you will be responsible for executing a marketing strategy and plan aligned to the Americas Xtrackers goals. You will also measure program results and adjust based on outcomes.

Your Key Responsibilities:

• Collaborate with all Marketing & Communication functions globally, to create industry leading marketing strategies and campaigns that seek to achieve our ambitious distribution targets
• Collaborate with our team of US-based Wealth Consultants to create and execute dedicated campaigns for a small and bespoke offering of ETF-based model portfolios across US turnkey asset management platforms (TAMPs) and other consumers of multi-asset model portfolios
• Integrate data-driven learnings into actionable campaigns
• Make effective and collaborative use of various marketing tools such as email, social, paid content, webcasts and advertising to create a consistent and client experience.
• Assure participation in applicable industry conferences to establish know-how around effective use-cases and marketing strategies for ETF-based model portfolios
• Support the local marketing team in the execution of innovative campaigns across digital marketing (paid and organic), CRM, media, publisher partnerships, digital events, and sales enablement integration for ETF related topics
• Handle day to day Marketing inquiries
• Assist in establishing and executing a marketing plan (including a web-presence) for a small and bespoke offering of ETF-based model portfolios, in collaboration with our DWS multi-asset team and the local ETF Marketing team

Your Skills & Experience:

• Good understanding of client needs and ability to translate into messaging and deliverables
• Some experience in building thematic and highly targeted solution-based campaigns
• Salesforce / Salesforce Marketing Cloud experience with proven results utilizing tool; highly motivated to continue to learn and adopt quickly
• Eager to develop analytical and project management skills
• Good knowledge of relationship marketing including direct and digital marketing practices to drive new and existing advisor relationships
• Ability to build/have strong relationships across Investment-, Sales- and Product functions
• Ability to manage multiple projects at the same time
• Bachelor’s degree
• Good understanding of wirehouse, independent, RIA and Family Office channels
• 3-5 years of experience within asset management and/or US wealth management
• Ideally some experience in ETFs, multi-asset investment solutions and model portfolio offerings

Licenses Required/Preferred:

• SIE and Series 7 or willingness to obtain one in the first 6 months of employment

What we’ll offer you:

A healthy, engaged and well-supported workforce are better equipped to do their best work and, more importantly, enjoy their lives inside and outside the workplace. That’s why we are committed to providing an environment with your development and wellbeing at its center. You can expect:

• Work/Life Balance Programs including Adoption/Surrogacy/Infertility Assistance, Backup Care through Bright Horizons, Phase Back to Work and Support for New Mothers
• Competitive Salary and Matched 401K Savings Plan
• A range of flexible benefits including Retail Discounts, Commuter Discounts and Gym benefits
• Generous Paid Time Away plus Bank Holidays
• The opportunity to support wide-ranging volunteer programs, + 1 day volunteering leave per year, matched personal donations to non-profit organizations dollar-for-dollar, up to $5,000
• Health and Life Insurance Plans for you and your family

How we’ll support you:

• Flexible working to assist you balance your personal priorities
• Coaching and support from experts in your team
• Training and development to help you excel in your career

Expectations

It is DWS’s expectation that employees hired into this role will work in the New York/Chicago office in accordance with the firm’s hybrid working model.

DWS provides reasonable accommodations to candidates and employees with a substantiated need based on disability and/or religion.

The salary range for this position in New York City is $58,500-$100,000. Actual salaries may be based on a number of factors including, but not limited to, a candidate’s skill set, experience, education and other qualifications. Posted salary ranges do not include incentive compensation or any other type of remuneration.

DWS Values & Diversity

We believe talent is found in all cultures, countries, races, ethnicities, genders, sexual orientations, disabilities, beliefs, generations, backgrounds and experiences. We pursue a working environment where everyone can be authentic and feel a sense of belonging. Click here to find out more about our diversity and inclusion efforts.

We are an Equal Opportunity Employer - Veterans/Disabled and other protected categories. Click these links to view the following notices: EEO is the Law poster and supplement; Employee Rights and Responsibilities under the Family and Medical Leave Act; Employee Polygraph Protection Act and Pay Transparency Nondiscrimination Provision

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