Marketing Lead Jobs

Shoplift is a venture-backed, seed-stage SaaS startup on a mission to transform the e-commerce landscape with our innovative, data-driven, no-code A/B testing platform designed specifically for Shopify.

We're in-market, well-funded, and have aggressive growth goals. We're looking for a seasoned, scrappy digital marketing guru who can scale our existing channels and expand into new ones in order to help us reach our ambitious goals.

As our Marketing Lead, you'll be spearheading all of our marketing initiatives. We're seeking a results-driven, strategic, and imaginative leader who is adept at enhancing customer acquisition and boosting brand visibility. This unique role allows you the opportunity to shape Shoplift's marketing strategy from the ground up. Initially, you'll be the one-person department collaborating closely with various teams, including our Customer Success, Product teams, designers, and third-party partners like our PR agency. As soon as later this year, you’ll have the opportunity to start building your team.

Responsibilities:

• Analyze market trends, customer feedback, and competitor activity to identify opportunities and adjust marketing plans accordingly.
• Collaborate with cross-functional teams, including customer success and product, to develop go-to-market strategies and communications.
• Establish, track, and report on marketing budgets and KPIs on a regular basis to gauge performance and adjust strategies as needed.
• Work with our Merchant Success team to nurture relationships with our existing customers and help develop strategies to reduce churn.
• Create compelling brand messaging and content across various platforms to engage different segments of our target audience.
• Develop and execute our digital performance marketing strategy, including but not limited to: paid social, SEM, content marketing, affiliate and influencer marketing
• Collaborate with engineering and data teams to improve analytics and reporting dashboards
• Develop and execute our community, email, organic social strategies

About You:

• You’re creative and witty
• You’re a proactive self-starter and problem-solver. You take the initiative and are a fast learner who can run with multiple projects simultaneously
• You're a planner and a performer. You love to outdo yourself on goals, timelines, and quality of work.
• You want to be a part of the excitement of a fast-growing company (and all the highs and lows that come with it)
• You’re a good multitasker and know how to deal with competing priorities
• You’re not afraid to dive into the weeds to get sh*t done
• Team player: For you, work isn't a solo endeavor. You enjoy collaborating cross-functionally to accomplish shared goals, and you care about learning, growing, and helping others to do the same.

Qualifications:

1. 5+ years of marketing experience in a SaaS or tech environment.
2. Experience running teams, multiple channels with large budgets
3. Expert understanding of digital marketing concepts, and best practices in digital ads, SEM, email, etc.
4. Experience with marketing automation and CRM tools.
5. Strong analytical skills to derive insights from data and turn them into actionable strategies.
6. Strong project management skills, with the ability to handle multiple projects concurrently.
7. Excellent leadership, communication, and decision-making skills.

What You'll Get:

1. Competitive compensation and equity considerations
2. Competitive medical, dental, and vision coverage for you and your dependents
3. Commuter benefits
4. Flexible remote work policy
5. Daily Seamless lunch stipend (when in-office)
6. Flexible work environment where you can choose when to socialize and when to focus
7. Free food: bagels every Tuesday, pizza every Thursday, and a wide array of delicious snacks
8. Generous time off policy to balance your work and life, including paid parental leave