Marketing Manager, Digital Content

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations, to in-depth coverage of technology, sports, film, culture and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include the climate emergency, economic and racial inequality, digital privacy and much more. Guardian US launched in 2011 and today has bureaus in New York, Washington DC, New Orleans and Los Angeles. The Guardian is an independently owned, mission-driven organization, funded by readers around the globe.

It’s the talent, energy and commitment our people bring to The Guardian that make us who we are. Across our business we have some of the most creative thinkers in media and beyond: award winning journalists, cutting edge commercial teams, digital talent and more.

We are now looking for a Marketing Manager, Digital Content. You’ll serve as the voice of Guardian US Reader Revenue, through the creation and adaptation of marketing copy across a variety of channels, in order to grow revenue, increase acquisition and support retention and engagement efforts.

Department: Reader Revenue

Reports to: Associate Director, Consumer Revenue and Membership Editor

Location: New York, New York

Hybrid/Remote/In-Person: Hybrid, 2 days in office

Terms and conditions: Full-time, permanent

Salary range: $85,000-$95,000

About the role

• Project manage multi-platform fundraising campaigns that require coordination and production across teams (including but not limited to editorial, marketing, product, design) in the US and the UK
• Liaise between commercial and editorial colleagues in the UK and the US to identify and execute new opportunities for message testing in the US across platforms (on-site, email, elsewhere)
• Ensure the Guardian’s marketing content is optimized for a US audience, whether through customizing global assets or producing US-facing assets from scratch
• Shepherd message tests across platforms
• Curate Guardian journalism for promotion in newsletters and other reader revenue products
• Serve as the Guardian’s point of contact for marketing copy in the US

About you

• Impeccable writing and copywriting
• Good team player
• Project management
• Creative and innovative
• Collaborative
• Journalism experience
• Self-starter
• Ability to write in different tones optimized for different audiences
• UX experience

How to Apply

We know there are great candidates who might not check all these boxes or who possess important skills we haven’t thought of. If that’s you, we encourage you to apply and tell us about yourself.

All candidates interested in applying should upload a resume and cover letter as one document.

Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship.

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.