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Associate Manager, Content Marketing - Doordash For Work
Company | DoorDash |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-06-29 |
Posted at | 11 months ago |
About The Team
- Conduct A/B testing on the DoorDash for Work website; with a focus on UX writing and design
- Develop, produce, and iterate on content that targets key organic search terms and improves conversion rate, including case studies, webpages, interactive tools, etc.
- Brief, edit, and write both long-form and short-form content produced by design and copywriting partners to ensure it meets and exceeds the expectations of the DoorDash brand
- Leverage data and insights to test new messaging and value props
- Collaborate with internal and external stakeholders to develop content ideas and identify new content opportunities
- Stay up-to-date with the latest content marketing trends and technologies
- Optimize content for SEO and ensure that all content is consistent with our brand voice and style
- Track and report on content marketing performance and adjust strategies as needed
- Manage a content calendar responsible for generating cost-effective signups for DoorDash for Work
- B.A. Degree in Marketing, Journalism, or related field is preferred
- Extensive hands-on experience developing content strategies, managing content calendars, and copywriting and copyediting.
- Experience with developing content targeting SEO keywords and optimizing for conversion rate
- B2B Content Marketing experience is preferred
- A relentlessly resourceful attitude with a bias for action and problem-solving —when something needs to get done, you always find a way to make it happen.
- A strong testing mindset, with a backlog of tests and insights you’d love to learn from A/B tests, surveys, interviews, and more
- Strong Excel skills with experience building pivot tables, multi-function formulas, and graphs.
- Experience using tools such as Salesforce, Amplitude, Google Analytics, and managing content in Contentful a plus
- Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
- Superb written and oral communication skills; excellent presentation and interpersonal communication skills
- We are leaders – Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
- We are learners – Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute. We are committed to learning and implementing what is best for all participants in our three-sided marketplace
- We are operators – We believe the only way to predict the future is to build it. Creating solutions to lead our company and our industry is what we do on every project, every day.
- We are one team – The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
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