Vp Digital, Content & Ai

As the VP of Digital, Content & AI, you will play a pivotal role in driving our company's digital channels, content and ABM strategy and adoption of AI across the Commercial team.
Reporting directly to the Chief Revenue Officer and working in close collaboration with the VP of Marketing, you will be responsible for developing and executing comprehensive content and digital marketing plans to strengthen our brand presence, engage our target audience, and drive customer acquisition and retention. You will lead a team of content creators, digital marketers, and video producers, guiding them to deliver exceptional content and digital experiences across various channels that support our inbound marketing, sales automation and account based marketing programs.
Secondly you will work directly with the VP of Demand Generation, VP of Sales and VP of Customer Success to unlock the use of AI technologies to increase efficiency and performance across the commercial organization and our customer communities.
Lastly, Wunderkind will be taking over Primary Venture Partners Retail network and bringing that in-house to Wunderkind, relaunching as ‘The Executive’, which will be a peer to peer networking, content and events community of 1400+ Retail Executives, and members of the Venture Community. You will be responsible for creating the content stream for this network which will be primarily focused on how AI will disrupt and change Retail over the coming years.
Digital, Content, Communication Strategy & Optimization

• Regularly provide internal communications, such as all-hands meetings, updates via Slack and email, to keep the entire organization informed
• Create the AI Content stream for ‘The Executive’ network
• Establish content KPIs and tracking to understand engagement and success.
• Establish content benchmarks to deliver best in class quality and expected volume of full funnel content.
• Define global content strategy and planning for Wunderkind’s Ecommerce/Performance Marketing and Advertising businesses across funnel in collaboration with Brands, Product Marketing, Sales and Demand Gen teams with a focus on video.
• Implement a proactive strategy for building strong relationships with influential technology analysts, enhancing our visibility and market position.
• Lead our corporate communications, which encompass public and analyst relations, executive communications, and thought leadership.

AI Adoption

• Lead the implementation of a language model for the commercial team to radically improve efficiency of content access and use to better serve customers and drive sales.
• Research and test new AI tools that can help reduce workflows or cut costs across the commercial team
• Collaborate with the VP of Rev Ops, VP of Sales, VP of Demand Gen and VP of Customer Success to deploy a commercial team LLM for each of these teams that will increase our performance and speed of execution.

Insights and Audiences

• Be responsible to ensure targeting of the right audience within content strategy for each businesses
• Provide insights on targeting performance and adapt strategy for optimum efficiency

Go-to-Market

• Provide clear guidelines and consolidate elements from various stakeholders to provide toolkit for 360° go-to-market strategy based on new campaigns, programs, partnerships
• Be responsible to collect needs and requests from GTM team on content and act as a facilitator to answer with agility and speed, prioritize requests and liaise with Demand Gen team for campaign orchestration and promotion
• Evaluate and enhance our content distribution strategy that leverages company owned and paid media channels including but not limited to publications, websites, YouTube, digital ads, social media, and more

Digital

• Build and maintain a superior and high performing website and web pages optimized for education and conversion
• Drive a data-driven performance culture and practice: constantly testing and optimizing banners, taglines, formats, landing pages and the channel mix including successful retargeting strategies based on data
• Manage the paid Ads marketing budget for maximum return, define and deliver real-time reporting on performance metrics

Partner to the Business

• Serve as a strategic internal consultant for top-level executives, offering support for external speaking engagements and media interactions, while also providing expert guidance on internal communications.
• Foster a dynamic and inclusive team culture that promotes excellence, fosters employee satisfaction, enhances motivation, and draws in exceptional new talent.

Qualifications

• Understanding of language model and how to apply it to Marketing and sales practices
• Have experience with paid advertisement strategies while aligning creative and brand messaging.
• 10yrs+ in communications, content and digital experience in B2B SaaS or agency
• Have the ability to produce both short and long form written and video content at scale to meet marketing campaign demands.
• Experience in leading team members across several disciplines to ensure cohesion and optimal production output.
• Passionate about AI and technology
• Experience shaping and executing digital asset development to ensure best in class customer experiences while providing the customer journey data and insights needed to ignite new business
• Have experience managing PR and content amplification efforts, both across internal and external resources, to maximize content and marketing impact driving brand awareness and to support lead generation.
• Experience with partnering with Sales organizations
• Strong experience interviewing VP and C-Suite level individuals, discussing both detailed product features and capabilities along with the intricacies of both strategic marketing concepts and speaking to the impact of current market conditions.

On the fence? Apply anyway! We know that imposter syndrome can get in the way of meeting incredible candidates, and don’t want it to get in the way of meeting you!
Learn More About Our Company, Culture and 5 Core Values:
Drive Undeniable Performance
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale
Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible.
Come Hungry
Driving $1.2 billion dollars annually in revenue for top eComm brands including Hugo Boss, Cole Hann, Fender, Bed Bath & Beyond, Gucci and more
Incredible growth and promotion opportunities for top performing employees whether it be a leadership track or building out your own unique specialities
Carry Each Other
Unwavering commitment to culture, community, office events, and DEI initiatives
Fully stocked snacks, beverages, and weekly sandwich bar or catered lunch
Exceptional management training programs and internal opportunities for 1:1 coaching
Bounce Back
Company support and flexibility through all professional, personal, political, and world news and development
Generous work life balance with 20 days PTO, 1 floating holiday, 14 National Holiday closures, Summer Fridays, 2 weeks of Newly-Wed PTO, Maternity & Paternity leave offerings
Respect People, Privacy, Ideas
Proud to be an equal opportunity and safe workplace
Strongly committed to equal employment opportunities for all races, colors, ancestries, national origins, marital statuses, age, citizenship, disabilities, genders or gender identities, or Veteran status
The base salary range for this role is $195,000-$250,000. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.