Marketing Content Manager Jobs

About Rebel Girls

Rebel Girls, a Certified B Corporation, is a global, multi-platform empowerment brand dedicated to helping raise the most inspired and confident global generation of girls through content, experiences, products, and community. Originating from an international best-selling children’s book, Rebel Girls amplifies stories of real-life, extraordinary women throughout history, geography, and field of excellence. With a growing community of more than 23 million self-identified Rebel Girls spanning more than 100 countries, the brand engages with Generation Alpha through its book series, the Rebel Girls app, events, and merchandise. To date, we have sold more than 9 million books in 50 languages and reached more than 22 podcast downloads and 10 million music streams. Our award recognition includes The New York Times bestseller list, 2022 Apple Design Award for Social Impact, multiple Webby Awards for family & kids and education, and Common Sense Media Selection among many others.

The Role and Impact You'll Make

We are seeking a Content Marketing Manager who is responsible for executing content creation and deployment across Rebel Girls’ digital media platforms including social media, website, email newsletters, podcasts, apps, and more. The Content Marketing Manager will drive awareness, engagement, and audience growth by analyzing current media and industry trends to develop and execute engaging marketing techniques. The Content Marketing Manager will monitor the success of content campaigns and propose refinements to content goals, and processes. The Content Marketing Manager will be an integral part of the marketing team, and will work closely with the sales, editorial, audio, product, and comms teams.

Responsibilities

• Develop new channels and optimize existing channels for audience growth and engagement
• Work with Rebel Girls brand ambassadors on joint posts and campaigns
• Manage analytics to review, test, and analyze campaign performance to optimize content strategies
• Engage with followers across all organic channels
• Write blog posts, website, in-app, and email copy
• Own, update, and maintain organic marketing calendars to ensure content is executed according to established timelines
• Follow company brand guidelines to ensure messaging is consistent with company guidelines/value/mission
• Work with partners on collaborations, giveaways, and partner posts
• Successfully drive awareness for all Rebel Girls product lines
• Work with the creative team and stakeholders to develop content materials.
• Create and manage execution across social media and all organic channels

What You Will Bring to the Team

• 3-7 years of experience in engagement marketing, content marketing or similar roles, demonstrating a clear understanding of social media strategy, content creation, and digital marketing.
• Bonus points for significant Tik Tok and YouTube experience
• A robust understanding and active engagement with social media platforms, keeping abreast of current trends, innovations, and best practices.
• Ability to work independently and as part of a team.
• Can do attitude - you’ll be joining a small and mighty team that requires wearing a number of hats - eagerness to learn and take on new challenges is important
• Excellent written and verbal communication skills, with the ability to create engaging content for various digital platforms – including websites, blogs, email, videos, mobile apps, and social media channels.
• A hands-on mentality and eagerness to drive content creation and execution.
• Creative and strategic thinking with a strong understanding of content marketing principles.
• Bonus points for product marketing experience
• Bonus points for experience marketing to moms and girls

Location: New York City

Salary: $60,000/yr - $100,000/yr

Benefits

• FSA & Dependent Care FSA
• Fertility/Adoption Stipend
• Company-paid life & disability insurance
• Annual Wellness Stipend
• Vacation, sick, and holiday leave
• Equity in a purpose driven company
• 401k with company matching
• Comprehensive Health, Dental, & Vision plans for you and your dependents