Marketing Content Coordinator Jobs

Our Company

IBISWorld is growing. Fast. And to keep up with our rapid growth, we’re looking to build on our biggest strength: our people.

IBISWorld is more than just a market research firm on Wall Street. It’s a place where great people work together to serve great companies every day. Our people are growing (personally and professionally!) almost as fast as our business.

We are now the global leader in industry market research with a very loyal following of the world’s elite banks and businesses. How did we get here? It’s all about our people…and to keep up with demand we are looking to add even more talented people to our team.

Our mission is to be the premier provider of high value-added information to the largest and most influential enterprises in the nations where we operate. We do this while maintaining a culture where people are passionate about their work and are surrounded by like-minded, intelligent achievers. Your mission is to find out how you can be a part of our progression and innovation.

Since our inception in the United States, we’ve grown to a multimillion-dollar business, making us one of the fastest-growing small businesses in the United States. We believe that IBISWorld offers a great opportunity for people who share our vision of delivering great value for our customers and for ourselves. We are looking for people who want more than a job – people who are seeking a career. You’ll be given an opportunity to push your boundaries, find out what you’re really capable of, work with and learn from smart people and enjoy a journey where you will be part of building a world-class organization.

The Role

We are looking for a talented and passionate Content Coordinator to join our growing Global Marketing team. This role will be responsible for coordinating the creation of engaging B2B marketing that will ultimately help grow IBISWorld’s brand awareness and enhance our relationships with existing clients.

The Content Coordinator will work directly with the global marketing and research teams to execute projects by managing and creating content primarily for our blog and social media channels, and will also collaborate with a range of internal and external stakeholders to develop relevant, effective content through a variety of other content channels to educate our 100,000+ users.

Key Responsibilities

• Coordinate with internal stakeholders and research analysts to create content for IBISWorld media channels (namely, www.ibisworld.com/blog ) that provides value for our audience
• Collaborate with research analysts to incorporate IBISWorld proprietary data and analysis into other media content
• Ensure compliance with relevant laws (e.g. copyright and data protection)
• Edit, proofread and improve content of external and internal writers to ensure brand consistency
• Review and analyze website traffic and user engagement metrics, then use results to optimize on-site SEO
• Working with SEO Specialist, conduct keyword research to determine what words we rank for and which ones we should rank for based on business goals; maintain keyword map for our Industry businesses and ensure all content includes identified keywords
• Create content and campaign support material in line with content strategy; pitch fully formed ideas to management for relevant and effective content that brings value to our target audience
• Stay up-to-date with content marketing best practice and apply to IBISWorld’s content
• Work with Marketing, Social Media and Digital teams to publish and distribute content to onlinechannels and social media platforms to increase web traffic
• Work closely with the Global Content Manager to coordinate and execute tasks that align with IBISWorld’s global content strategy; execute and continuously build on a content schedule that appeals to our core audience of business professionals in the areas of banking, accounting, private equity, consulting andcorporate strategy
• Become an expert on our customer buying journey; understand trends and hot topics in our key target markets by conducting independent research and working with sales and client service departments
• Optimize content according to SEO best-practice

Key Requirements

• Experience managing social media channels for a B2B enterprise
• High level understanding of SEO best-practice and keyword research to improve search rankings
• Hands-on experience with MS Office and a CMS, such as WordPress, Drupal, Joomla or Umbraco,to oversee digital content
• Excellent writing skills in English
• Exceptional organizational and time-management skills; self-motivated and ability to workautonomously
• General knowledge of business and economic concepts
• Familiarity with how social media can be used to support content strategy
• Experience analyzing marketing metrics, including web traffic metrics
• Strong interpersonal, written and verbal communication skills and demonstrable ability to work effectively in a team environment
• Strong attention to detail
• Flexibility to effectively deal with unexpected assignments and changes to workload based onmanagement priorities or client requests
• Two or more years’ experience coordinating or writing marketing copy for a B2B enterprise
• Experience using social media management platforms (Hootsuite, Hubspot, Buffer Sprout etc.)
• Ability to work and communicate effectively as a member of a global team
• BA or BSc degree in Journalism, Marketing, Communications or relevant field

Compensation - $75,000

EQUAL OPPORTUNITY EMPLOYER

IBISWorld provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status or genetics. In addition to federal law requirements, IBISWorld complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.