Senior Manager, Player Content And Marketing

Summary/Objective

This position will oversee player content development, communications, and marketing efforts across social, digital, and broadcast channels, as well as on-site activations.
Responsibilities
Manage Football Operations/Player Operations Content Strategy through a comprehensive digital universe, with focus on communications/media strategies and player storytelling initiatives.
Marketing Strategies

• Drive player storytelling and media strategy through NFL O&O platforms and partner assets (NFL Films, NFL Network, NFL Social, etc.)
• Manage analytics reporting process and provide insights, recommendations, and track against KPIs
• Coordinate content development, digital communication and promotion, and communication with partners/clubs
• Manage programming and promotions that support athletes (focus on youth and high school) on-field development
• Devise and implement social/digital campaigns designed to communicate key messaging and advocacy priorities
• Lead overall NFL Way to Play initiative and award series
• Work closely with both internal and external media partners for potential coverage and promotion of player storytelling and original player content
• Oversee partner integration (e.g., Gatorade) and international integration (e.g., UK Academy)
• Manage third party relationships, including Hudl, Sailthru, Ascending Athletes and OLP
• Oversee the NFL Players Podcast series (concept development, budget management, production, and promotion)
• Football Operations Content Capture – work across the department to coordinate conceptualization, project management, execution and delivery of content
• Assist in development of resources for current players and Legends, including Legends Business Network and Player Engagement programs
• Assist with outbound communications to players, clubs, coaches, etc. (e.g., Legends Community Newsletter)
• Manage four in-season Way to Play Awards (NFL, domestic high school, Canada, FLAG)

Required Education And Experience

• Minimum 7 years relevant experience
• Proficiency in all Microsoft applications
• Bachelor’s Degree in marketing and communications preferred
• Minimum 3 years of management experience

Other Key Attributes / Characteristics

• Demonstrate strong communication skills both verbally and written
• Effective interpersonal skills that enable one to communicate and work across the organization
• Strong skills in grammar, punctuation and syntax is required
• Detail oriented
• Ability to effectively manage a team of direct reports
• Ability to multi-task and prioritize effectively

Supervisory Responsibility

• Manager, Player Marketing and Content will report into this role

Travel

• Limited travel to calendar events and special projects (25% of time)

Expected Hours Of Work

• 40 hours per week with additional hours as needed (late nights, weekends) leading up to and during major calendar events
• The NFL is committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.
• The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice, while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect and build a workplace culture that will drive our continued success.