Content Marketing Manager Jobs

Country

United States of America

Job Family

Marketing & Communications

For almost 90 years, GfK has been a reliable and trusted insight partner for the world’s biggest companies and leading brands who make a difference in every consumer’s life - and we will continue to build on this. We connect data, science and innovative digital research solutions to provide answers for key business questions around consumers, markets, ROI, brands and media. With our headquarters in Germany and a presence in around 60 countries worldwide, you benefit from our global company with a diverse community of 8,000+ employees.

Harnessing the power of our workforce, the greatest asset we have is our people. As part of GfK, you can take your future into your own hands. We value talent, skills and responsibility and will support your development within our international teams. We are proud of our heritage and our future, as we continue our evolution from Market Research provider to SaaS data solutions and consulting partner. We value extraordinary people and this is why we are looking for YOU to help create our future. For our employees as well as for our clients we pursue one goal: Growth from Knowledge!

In GfK North America Marketing, we focus on building awareness, lead and demand generation, and nurturing the leads down through the marketing funnel. We work closely with our business partners in the region to develop and implement marketing campaigns that will help drive revenue targets. As part of a global marketing organization, the team also collaborates with the global product marketing team, the marketing centers of excellence (content, brand, events and digital), and the other regions to create best in class marketing programs.

The role of the Content Marketing Manager North America is to spearhead the development and implementation of our content strategy. Working in close collaboration with multiple cross-functional stakeholders, the person in this role is responsible for ensuring that content is created and represented in the most effective way, placing clients’ and prospects’ needs at the center of everything we do. Copywriting and storytelling are key pillars of this role.

You will...

• Build, manage and continuously improve the North America editorial calendar to support a consistent quality presence for the region across all relevant channels.
• Develop and maintain GfK North America’s multi-channel strategy and roadmap, based on qualitative and quantitative analyses to identify the business needs and critical gaps across our user journey.
• Write regional internal stories for gNet, the company intranet.
• Support external communications, as needed, including developing press strategies for regional teams and products, working with key journalists and editors, drafting, and issuing press releases and pitches, and creating and placing bylines.
• Ensure high standards for content quality and adhere to global guidelines for the tone, style, and voice in line with our corporate brand to make sure our content speaks to our relevant persona(s).
• Work with regional thought leaders to raise their profiles on specific topics and leverage GfK insights in the process.
• Output will include eBooks, white papers, webinars, presentations, and infographics.
• Follow global content measurement frameworks and KPIs, monitor measurement and optimize content types/distribution based on performance.

You have...

• The ability to turn complex topics into easy-to-digest, engaging stories and creative concepts that deliver impact
• Strong business acumen and strategic agility
• Some PR and external communications skills
• Proactive problem-solving skills that lead to innovative thinking and resolutions
• Strong leadership, stakeholder management and communication skills
• An open mindedness, flexibility and are willing to incorporate other people’s opinions
• Strong project management skills and understanding how to manage the priorities of multiple stakeholders

Benefits

• Opportunities for personal and professional growth
• Bonus scheme linked to individual performance and company results
• Use of the latest digital technologies
• Flexible working hours
• Initial and ongoing trainings to support your development
• Exciting work environment that brings people together
• Hybrid working model (2 days per a week from office)

We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.

We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.

Learn more about how we are driving diversity and inclusion in everything we do on: https://www.gfk.com/about-gfk/diversity-and-inclusion

At GfK we work collaboratively with our colleagues but offer a flexible working approach, including dividing our time between office & remote working as well as the opportunity to flex our working hours around team core hours.

We offer an exciting work environment that brings people together. We encourage an entrepreneurial and innovative spirit and make use of the latest digital technologies. We are looking for self-starters, who accept challenges and create solutions.

Can there be a better place to take center stage in the digital revolution? We are excited to get to know you!