Manager, Digital Marketing – Campaign And Content - L'oreal Professional Products Division

Job Title: Manager, Digital Marketing – Campaign and Content (Kerastase)

Division: Professional Products Division

Location: New York, NY

Reports To: Assistant Vice President, Marketing - Kerastase

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

What You Will Learn

This role is responsible for helping to build and execute the Kerastase direct-to-consumer marketing plan. They will work to support strategic brand objectives, launches, and activities; helping to increase conversion, repeat rate and segment & target customers more precisely, improving the number of active and loyal customers. Blend brand marketing with direct marketing principles to deliver enhanced solutions and/or new recommendations to build the customer experience with line-of-site toward quantifying and improving ROI. Maximize all opportunities to cross-reference and merge learnings from multiple data sources, to create omni-channel strategies.

Leads overall digital campaign and digital content strategy for Kerastase D2C Channel:

• Aligns and partners with D2C to utilize Google Analytics and customer behavior to design the relevant landing points and logic for specified customer types by media
• Partners with Product Marketing & DMI Marketing on core/launch activations to drive US digital product strategy and lead local execution
• Partners with D2C team to build annual calendar inclusive of promotions and launches
• Sets a strategic always-on Broadcast Email + SMS strategy and partners with D2C team to execute
• Partner with D2C + Product Marketing teams to ensure brand consistency and alignment across search and site merchandising strategy
• Cross functional partnership to run reports, build dashboards, and develop KPIs to measure performance and optimizations

Required Qualifications

What We Are Looking For:

• Ability to lead presentations and effectively analyze and translate data into actionable business plans
• 3 - 5 years of relevant experience in marketing and/or direct-to-consumer
• Self-motivated, results-oriented, strategic thinker
• Highly collaborative across different stakeholders in a matrixed environment
• Experience activating across multiple channels (i.e. direct mail, SMS, email, app, etc.) is a plus
• Demonstrated strength in communication and influencing skills; not only written and verbal, but also in the engagement of internal and external business partners
• Strong time management and prioritization skills
• College Degree
• Strong computer skills necessary (All Microsoft Office programs)
• Related work experience which demonstrates an understanding of and skill in the confluence of brand management and direct-to-consumer marketing principles
• Open to new ideas and actively builds networks to achieve goals

What’s In It For You

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) [*please keep only if applicable*]
• Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Access to Mental Health & Wellness Programs
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Salary Range: $98,200-$137,500 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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