Manager, Ecommerce Marketing Jobs

Responsible for overall strategy and supervision of the branding, demand generation and marketing communication activities in support of the ecommerce business.

Partner with ecommerce business leads (analytics, category, product, platform, UX), digital marketing and brand management, and other creative resources to translate business goals and industry best practices into strategic, on-brand concepts and high-impact, revenue-driving tactics

Leverage data and consumer insights to drive higher rates of trial and return-on- ad spend

Target and activate ready-now customers who prefer retail optical experiences

Convey compelling stories about the importance of comprehensive annual eye examinations and simplified shopping experience

Manage a team of marketing channel specialists and supporting resources including creative and media agencies

Oversee and contribute to the concepts and development of designs for testing and application across a variety of media. This includes but is not limited to brand assets, web pages, landing pages, email, advertisements, video, and offline materials

Oversee the management, application, and evolution of brand and site standards, templates, and style guides, and ensures brand standards are consistently met

Advocate for the customer experience that enables consumers to achieve their desired objectives with high satisfaction

Keep abreast of ecommerce and digital trends, establishing a highly innovative and creative work environment. Contribute to the development of the marketing and communication team's culture and quality standards

Assure effective communications are maintained across technical functional areas and externally as necessary; where appropriate involve senior level management, and employees in plans, and keep up to date on progress towards meeting goals

Job Specifications

Typically Has The Following Skills Or Abilities

Bachelor’s degree in a related field or equivalent experience

Minimum of 3 years of management experience with responsibilities for hiring, training, assigning work, and managing the performance of direct reports

Ability to effectively evaluate creative concepts, freely discuss ideas, and command a room with all levels of the organization.

Effectively communicate information to a wide variety of technical and non-technical individuals or groups

Proficient with Microsoft Office products

Superior verbal and written communication skills

Excellent organizational skills with the ability to work in a fast-paced, team-oriented environment

Regularly exercises discretion and independent judgment the in performance of his/her job duties

Leadership

• Ability to inspire and lead a high performing and engaged team, prioritize and direct work, coach, develop employees, performance mgmt.

Overall

• Experience creating demand for a product with results in new and repeat Sales through effective marketing.
• Experienced eCommerce marketing manager with proven demand-generation revenue results
• Proactive, go-getter, start-up mentality, results-oriented, data-driven, analytical, can find the story behind the numbers, thrives on a challenge, comfortable in the gray space, multi-tasker, understands and drives to bottom line revenue target.
• Experience with eCommerce demand generation channels: email, advertising, direct mail, social media, paid media, social media, affiliate partner lead generation, branding, and B2C member & B2C client/broker marketing.
• Ability to collaborate and influence stakeholders with strong opinions, yet be flexible towards a common goal

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please click here.

Salary Range

70000

125000

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.