Crm + Loyalty Marketing Specialist (Freelance)

e.l.f. Beauty is looking for a CRM Specialist, to join our eCommerce/Digital team. This position will be responsible for assisting with the strategy, planning & execution of loyalty & retention campaigns for e.l.f. Cosmetics, Keys Soulcare and Well People, while working closely with the rest of the CRM and e-Commerce teams, Brand Marketing, Creative, IT, and outside agencies.

The ideal hire will be passionate about beauty, results-driven, outspoken and can embrace the e.l.f. value of Executing with Speed and Quality in a very fast-paced, entrepreneurial environment. The CRM Specialist will report to the Senior Manager, Loyalty & Retention. This position can be based in our New York City office as a hybrid in-office & remote position, or fully remote.

Detailed Responsibilities and Requirements

Responsibilities

• Brief and execute custom acquisition & retention campaigns that may include email, SMS, app, paid media, social and direct mail, working closely with cross-functional partners.
• Help build, maintain, and analyze e-commerce quizzes, surveys & digital experiences across the brand portfolio.
• Work with personalization vendors & CRM team to help strategize, plan, and execute loyalty marketing across e-commerce sites.
• Report on loyalty campaigns & initiatives, providing recommendations when necessary.
• Assist in the maintenance of loyalty program back-end systems & customer-facing dashboards, including the planning, forecasting, and execution of monthly product rewards.
• Assist the Senior Manager of Loyalty & Retention on ad hoc initiatives as needed, including working with the broader CRM team on special projects.

Requirements

• Ability to weigh competing priorities, manage trade-offs, and evaluate new ideas with stakeholders, driving to consensus while maintaining a clear focus on overarching business priorities
• 2-3 years experience in CRM, retention marketing, or loyalty marketing for direct-to-consumer business
• Excellent communication, time management, and organizational skills, deadline-driven
• Proficient in Excel and Google Analytics or similar web analytics tool
• Experience working cross-functionally with different teams across an organization
• Demonstrated analytical ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions
• Bachelor’s Degree