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Influencer Success&Relation&Growth Manager
Company | DHGATE Group |
Address | Los Angeles Metropolitan Area, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services,Technology, Information and Internet |
Expires | 2023-09-21 |
Posted at | 8 months ago |
Creator Success/ Relation/Growth Manager
Company Overview
At MyyShop, we're committed to helping creators and influencers maximize economic potential and succeed. Functioning as a dynamic social commerce platform, MyyShop provides Creators and Influencers with resources and tools to effortlessly merchandise products and build a reliable stream of income. Our guiding purpose is to empower creators and entrepreneurs with unparalleled supply chain excellence, offering access to a vast array of top-quality merchandise and cutting-edge digital tools. We serve our creators as the definitive destination where creators' entrepreneurial aspirations are realized, propelling them toward success and freedom.
We are seeking passionate team members who are ready to innovate, disrupt, and create a lasting impact in the industry. We encourage our team members to foster innovation, drive value, and continue leading the transformation of the industry. Join us to be a game-changer in your career growth.
Position Overview
The Head of Creator Success on our Creator Engagement team plays a pivotal role in nurturing content creators across their journey to foster growth and retention. This position presents an incredible opportunity to build a team that will drive Myyshop's success. In this role, you will be responsible for identifying, engaging, and nurturing relationships with content creators and social influencers, ensuring they effectively merchandise Myyshop products through various channels including social media platforms such as TikTok, Instagram, YouTube, and even their own online shops. As the bridge between Myyshop and content creators, you will provide guidance and support, enabling them to maximize their earning potential while delivering exceptional value to their followers. This role requires the development and execution of a community-driven strategy to engage our diverse creator community. Success will be measured by revenue growth, creator satisfaction, and sustained retention on the Myyshop platform. We are looking for a seasoned leader with expertise in online marketplaces and creators' collaborations.
Responsibilities:
Revenue Growth Strategy:
- Collaborate with marketing and merchandising teams to design campaigns enhancing creator engagement, expansion, and revenue generation.
- Cultivate strong, long-lasting relationships with content creators, acting as their primary point of contact and guiding them through the entire merchandising process.
- Advise creators on product assortments, ensuring optimal pairings that resonate with their followers on multiple vertical platforms and maximize sales potential.
- Analyze trends, patterns, and areas for improvement, and devise action plans to optimize creator success and retention.
- Monitor key performance indicators (KPIs) for creator accounts, including adoption rates, engagement metrics, creator satisfaction scores, and revenue growth.
- Develop strategies and workflows to enhance the user experience after creators onboard onto Myyshop.
- Identify and onboard high-potential content creators and social influencers who align with Myyshop's product offerings and brand values.
Customer Relationship Management:
- Deliver top-tier Academy Programs, embedding a coaching culture in Creator Success and driving operational excellence.
- Synthesize and act on creator feedback to improve experiences, advocating for creator needs within the organization to drive platform enhancements.
- Formulate retention strategies and initiatives to minimize churn and cultivate enduring creator partnerships.
- Develop tailored support and guidance journeys based on creators' needs, goals, and challenges.
Customer Education:
- Provide effective training on Myyshop's tools and features, optimizing creator experience and outcomes.
- Educate content creators on the benefits of effective merchandising and how it can enhance their earnings and engagement across different online platforms.
- Elevate coaches' skills for creator relationships, overseeing blended learning models that include virtual classrooms, webinars, self-paced and event-based training.
- Provide ongoing coaching and support to creators, sharing best practices and insights for successful merchandising campaigns across various social media channels.
Requirements:
- Creative thinker with the ability to develop innovative strategies for creator partnerships across multiple online platforms.
- Proven track record in business development, sales, or account management, preferably in a B2B or influencer marketing context.
- Bachelor's degree in Business, Marketing, or a related field
- Knowledge of e-commerce and supply chain processes is a plus.
- Effective collaboration and problem-solving, and adaptability to dynamic demands.
- Analytical mindset with the ability to interpret platform-specific data and derive actionable insights.
- Strong understanding of social media platforms and creator commerce at platforms such as TikTok, Instagram, YouTube, and online shop environments.
- 5+ years of demonstrated and successful experience in sales training, including building a sales training strategy from the ground up.
- Self-motivated and proactive approach to identifying and pursuing new opportunities within the diverse landscape of social media channels.
- If you are a visionary leader with a passion for building transformative partnerships with content creators and influencers, apply today to be a part of the Myyshop team. Drive innovation, disrupt the industry, and empower creators to unleash their potential while delivering value to their followers.
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