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Head Of Marketing Analytics
Company | Asana |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-09-27 |
Posted at | 8 months ago |
To help power our next wave of growth, we’re looking for a Head of Marketing Analytics to join our Marketing team and lead the Marketing Analytics team that will support our efforts to reach new customers and markets. As the Head of Marketing Analytics, you will partner with and enable Marketing leaders to make data-driven decisions to achieve business goals. You will work alongside other cross-functional data leaders to map out the future of Asana’s data foundations. You will empower and motivate a marketing analytics team full of talented analysts who are passionate about using data to help make better decisions and serve insights with strategic implications.
- Define the vision for marketing data and analytics for Asana, alongside our AdTech and Data teams
- Work closely with Finance and other business analytics teams to discover opportunities for improvement and growth
- Uncover and effectively communicate data-driven strategic insights with wide-reaching implications on business strategy or customer journey
- Partner with Marketing to develop an analytics and data roadmap that is in alignment with Marketing’s strategic and operational needs
- Collaborate cross-functionally with data leaders in Business Intelligence, Data Integrations, Data Science and other business analytics teams to define the future of Asana’s data governance and data infrastructure
- Set the bar and approach for Marketing measurement, optimization and data visualization
- Lead and develop a world-class marketing analytics team; partnering, coaching and mentoring analysts and instilling analytics and operations best practices
- Deep knowledge of data visualization best practices, including experience with Tableau and Google Data Studio
- Deep understanding of digital marketing and AdTech, e.g. Paid Media, SEO, Email, Web
- Mastery of SQL and experience with working with large datasets in various database technologies
- Experience with Freemium, B2B business models
- 8+ years of experience in data analytics, of which 4+ are in performance or paid marketing analytics
- Able to communicate and influence at effectively at all levels
- Experience driving business strategy or success through data and insights
- 4+ years of experience in building and managing teams
- Comfortable working in and leading a high-performing team in a fast-moving, agile environment
- Long-term savings or retirement plans
- Career coaching & support
- Mental health, wellness & fitness benefits
- Inclusive family building benefits
- In-office culinary options to cater to your dietary preferences
-
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